LEGO’s Chris Catton to discuss development of LEGO® SMART Play™ at Play Creators Conference 2026

Posted on 16th June 2026 By Billy Langsworthy

Chris Catton, Lego, Play Creators Conference, Play Creators Festival

Delegates at this year’s Play Creators Conference will get an insight into one of the year’s big toy launches – LEGO® SMART Play™ – from LEGO’s Chris Catton.

In his session ‘LEGO® SMART Play™: The story behind the bricks that play back’, Chris Catton – Interactive Product Owner at The LEGO Group – will discuss how one of the industry’s major players is reimagining interactive play for a new generation.

This year’s Play Creators Conference is taking place at London’s Stamford Bridge Stadium on Wednesday, June 24th.

Please note this year’s conference has sold out.

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Chris Catton LEGO Play Creators Conference Play Creators Festival

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