Spin Master’s Ben Dermer to discuss what helps concepts resonate in ‘From Concept to Category Leader’ session at Play Creators Conference 2026

The panel will explore the factors that dictate whether inventors choose to license concepts or bring it to market themselves – and the trade-offs involved in both.

The ’20 Questions’ session – inspired by the company’s best-selling secret-topic game – will see Bob discuss his biggest hits, favourite flops and approach to assessing – and coming up with – ideas.

The session will look at how emotional connections shape IP development, product ideation and concept selection, creating value-driven consumer experiences.

David will share a behind-the-scenes look at how toy and game ideas are discovered, developed, refined and pitched.

This insightful and interactive session promises to shed light on the extraordinary play potential hidden inside the ordinary.

“Events like this are a great opportunity to connect with the most creative minds in the industry and explore potential collaborations that can bring exciting new products to life,” said Natasha McGrath, Head of Inventor Relations at JAKKS Pacific.