2 Much Fun’s Vered Bahat and Heftzi Zion-Mozes to explore play patterns ‘Hidden in Plain Sight’ at Play Creators Conference 2026

Heftzi Zion-Mozes and Vered Bahat – the inventing duo at 2 Much Fun – will put a spotlight on underleveraged play patterns at this year’s Play Creators Conference 2026.

The session – ‘Hidden in Plain Sight: Underleveraged Play Patterns as Opportunities to Innovate’ – explores a simple but powerful idea: some of the most effective play patterns are hiding in plain sight. They’re familiar, deeply human, and instantly recognisable across cultures and generations — yet many remain surprisingly underused.

This insightful and interactive session promises to shed light on the extraordinary play potential hidden inside the ordinary.

This year’s Play Creators Conference is taking place at London’s Stamford Bridge Stadium on Wednesday, June 24th. To book your ticket, head to: https://playcreatorsconference.co.uk/product/play-creators-conference-ticket/

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