Play Creators Festival

All three will try to convince the host – Mojo Nation’s Deej Johnson – that their industry pet hate deserves consigning to Room 101…

Chris Catton – Interactive Product Owner at The LEGO Group – will discuss how one of the industry’s major players is reimagining interactive play for a new generation.

The panel will explore the factors that dictate whether inventors choose to license concepts or bring it to market themselves – and the trade-offs involved in both.

The ’20 Questions’ session – inspired by the company’s best-selling secret-topic game – will see Bob discuss his biggest hits, favourite flops and approach to assessing – and coming up with – ideas.

The session will look at how emotional connections shape IP development, product ideation and concept selection, creating value-driven consumer experiences.

David will share a behind-the-scenes look at how toy and game ideas are discovered, developed, refined and pitched.

This insightful and interactive session promises to shed light on the extraordinary play potential hidden inside the ordinary.

“Events like this are a great opportunity to connect with the most creative minds in the industry and explore potential collaborations that can bring exciting new products to life,” said Natasha McGrath, Head of Inventor Relations at JAKKS Pacific.

“Mojo Pitch is exactly the kind of event the Educa Borras Group team is excited to be part of as we continue refreshing and expanding our innovation approach across multiple play categories,” said Fernanda Freitas, Marketing Manager at Educa Borras.

“Mattel is thrilled to participate in the Mojo Pitch event and connect with the incredible inventor community that continues to shape the future of play,” said Tara McGrath, Director of Inventor Relations and Innovation at Mattel.