Play Creators Festival

All three will try to convince the host – Mojo Nation’s Deej Johnson – that their industry pet hate deserves consigning to Room 101…

The session will explore the considerations that come into play when creating for kidults – and whether it’s an area that inventors should be focusing on.

The panel will be chaired by Hasbro’s Naomi Brugnatelli and feature DesignbyTouch’s Paul Boucher, inventor Danielle Reynolds and The Op Games’ Tony Serebriany.

“We are excited to be part of this year’s Play Creators Festival and to support such a dynamic and inspiring event,” said Chicco’s Andrea Grassi.

“It’s been a great platform for us at Wilton Bradley to connect with talented inventors, and we’re excited to build on that momentum this year,” said Scott Eden, Product Director at Wilton Bradley.

“We can’t wait to reconnect with our amazing community of innovative, creative inventors – and we’re just as eager to meet some new faces!” said Joseph Moll, VP of Design, Innovation and Inventor Relations at Crayola.

In the session, Ellie will share 20 different ways of generating new ideas.

“We’re searching for groundbreaking, imaginative concepts that deliver that real ‘wow’ factor,” said Heath Saber, Inventor Relations Director at Moose Toys.

“For us, this is THE event of the year,” said Becs Henchey, Product & Innovation Director at Golden Bear.

“Hasbro is excited to join the Mojo Pitch again this year, to connect with the brilliant minds shaping the future of play,” said Naomi Brugnatelli, Senior Manager of Inventor Relations at Hasbro.