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“The astonishing craftsmanship that is brought to our beloved characters is truly remarkable,” said Katri Chacona, Head of Brand Licensing at Rovio.

The range kicks off with Glinda and Elphaba Squishmallows.

“Ouija is such a classic, mystifying board game and we’re so excited to pair it with a perfect partner in Ouija: Beetlejuice Edition,” said Dane Chapin, CEO of The Op.

“This phone encourages you to ditch your smartphone in times when you just want less browsing and more fun, all with the help of a true cultural icon: Barbie,” said Lars Silberbauer, Global Chief Marketing Officer at HMD.

Dobble Bundesliga features club logos and imagery associated with the Bundesliga.

“We strongly believe that every child needs a cuddle and benefits from an environment that fosters positive affirmations,” said Lucy Freeth, Founder of Hug Me Pillows.

“We’re adding the Moose wow to the building playset category” said John Coyne, Chief Brand Officer at Moose Toys.

“I couldn’t be more honoured to join the special culture and talented teams at Blue Marble, who have embraced my arrival with open arms,” said Wolfson.

“We’re excited to invite all kids into a new vision of sport and creative play,” said Cal Dowers, VP, Global Kids at Nike, Inc.

“I can’t wait to see children and their parents and other caregivers enjoying the learning and bonding these toys will inspire,” said Rachel Griffin-Accurso.