Mattel appoints Apostolis Karampatzakis as SVP and Head of Core Europe

Mattel has appointed Apostolis Karampatzakis to the newly created role of SVP and Head of Core Europe.

The move follows the news that Sanjay Luthra – Executive Vice President and Managing Director of EMEA and Global Direct-to-Consumer – is succeeding Steve Totze as Chief Commercial Officer.

Karampatzakis was previously VP and Country Manager for Mattel’s Pan EMEA Markets (PEM). In his new role, he will lead commercial strategy, retail distribution channel development and operational execution across Mattel’s Core Europe markets – including the UK & Ireland, Germany, Austria, Switzerland, France, Italy, Iberia, Benelux, and the Nordics.

In addition, Sebastian Trischler – VP and Country Manager DACH & Head of E-commerce EMEA – has been appointed VP & Country Manager PEM. He will be responsible for leading a diverse portfolio of countries in Central and Eastern Europe, the Balkans, Central Asia, the Middle East and Africa.

“As I step into the global role of Chief Commercial Officer, I do so with immense pride in what we have built together in EMEA and with absolute confidence in the future ahead,” said Sanjay Luthra.

“Apostolis and Sebastian bring the leadership, experience and ambition to continue shaping our next chapter, further modernising how we operate and unlocking a massive opportunity for this important region along with our valued retailers, licensors and partners”.

Apostolis Karampatzakis added: “After over a quarter century at Mattel, I am honoured to step into this newly created role leading our core Europe markets. I look forward to driving focused and streamlined strategies that will enable Mattel and our partners to further accelerate industry growth.”

Sebastian Trischler said: “I am excited for the opportunity to lead a dynamic and diverse portfolio of countries across the PEM region, unlocking the potential of some of the company’s most important growth markets.”

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