Design Museum opens Barbie: The Exhibition

“The exhibition explores 65 years of a design icon,” said exhibition curator Danielle Thom.

Mattel to make 80% of its games colourblind accessible by end of 2024

“Mattel is committed to designing products that better reflect the world today and create positive social impact,” said Mason Williams, Global Head of Diversity, Equity, and Inclusion at Mattel.

Mattel teams with RuPaul for Monster High Dragon Queen doll

The collector doll comes fit with a black faux leather bodysuit overlayed with black gown, knee-high boots and fire singed wings.

Mattel and Hasbro team up for Hot Wheels Transformers collection

The range debuts with Hot Wheels Transformers Optimus Prime.

Mattel’s Sarah Franco and Audrey Watanabe talk sell sheets, sizzles and pitches

Ahead of Mojo’s online event, Mattel’s Inventor Relations execs discuss common pitching mistakes…

Mattel welcomes Brian Fitzharris as SVP and General Manager of Fisher-Price

“I can’t wait to collaborate with this incredible team to drive Fisher-Price’s next chapter of growth,” said Fitzharris.

Kraft Heinz teams with Mattel for pink ‘Barbiecue Sauce’

The sauce has been created to celebrate the 65th anniversary of Barbie.

Mattel debuts collaborative way to play Scrabble in Scrabble Together

“Scrabble has truly stood the test of time as one of the most popular board games in history, and we want to ensure the game continues to be inclusive for all players,” said Ray Adler, Vice President, Global Head of Games at Mattel.

Mattel debuts Hot Wheels Flippin Fast – a die-cast designed for open-ended sensory play

Mattel partnered with the Autistic Self Advocacy Network to validate the design and compatibility of the Hot Wheels Flippin Fast die-cast.

Mattel joins Virtual Mojo Pitch 2024

“This event offers a unique and highly valuable opportunity for Mattel to discover and foster new relationships within the international toy and games inventing community,” said Audrey Watanabe, Associate Manager, Inventor Relations at Mattel.

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