Mattel and Hasbro team up for Hot Wheels Transformers collection

The range debuts with Hot Wheels Transformers Optimus Prime.

Mattel’s Sarah Franco and Audrey Watanabe talk sell sheets, sizzles and pitches

Ahead of Mojo’s online event, Mattel’s Inventor Relations execs discuss common pitching mistakes…

Mattel welcomes Brian Fitzharris as SVP and General Manager of Fisher-Price

“I can’t wait to collaborate with this incredible team to drive Fisher-Price’s next chapter of growth,” said Fitzharris.

Kraft Heinz teams with Mattel for pink ‘Barbiecue Sauce’

The sauce has been created to celebrate the 65th anniversary of Barbie.

Mattel debuts collaborative way to play Scrabble in Scrabble Together

“Scrabble has truly stood the test of time as one of the most popular board games in history, and we want to ensure the game continues to be inclusive for all players,” said Ray Adler, Vice President, Global Head of Games at Mattel.

Mattel debuts Hot Wheels Flippin Fast – a die-cast designed for open-ended sensory play

Mattel partnered with the Autistic Self Advocacy Network to validate the design and compatibility of the Hot Wheels Flippin Fast die-cast.

Mattel joins Virtual Mojo Pitch 2024

“This event offers a unique and highly valuable opportunity for Mattel to discover and foster new relationships within the international toy and games inventing community,” said Audrey Watanabe, Associate Manager, Inventor Relations at Mattel.

Fisher-Price debuts Imaginext Star Wars Darth Vader Bot

Darth Vader Bot stands over two feet tall.

Mattel’s FIGURE8 collection gives Barbie, Hot Wheels and more a Magic 8 Ball makeover

The FIGURE8 range features themed Magic 8 Balls, each on a posable body.

Mattel launches Barbie 65th Blue Sapphire Anniversary Dolls

The dolls’ black and white gown is a reference to Barbie’s original swimsuit.

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