Fisher-Price debuts Imaginext Star Wars Darth Vader Bot

Darth Vader Bot stands over two feet tall.

Mattel’s FIGURE8 collection gives Barbie, Hot Wheels and more a Magic 8 Ball makeover

The FIGURE8 range features themed Magic 8 Balls, each on a posable body.

Mattel launches Barbie 65th Blue Sapphire Anniversary Dolls

The dolls’ black and white gown is a reference to Barbie’s original swimsuit.

Mattel teams with HMD for Barbie Flip Phone

“At the heart of Mattel is design and innovation, and this latest collaboration is another step forward in that direction,” said Ruth Henriquez, Head of Consumer Products, Publishing, and LBE at Mattel EMEA.

Martin Boudreault – Director of Product Design for MEGA at Mattel – on celebrating an iconic Beatles moment in bricks

“We like to say that our creations are built for the fans, by the fans!” Mattel’s Martin Boudreault takes us inside the development of a licensed MEGA Blocks set.

Mattel’s Ted Wu talks cars, Creations and creative cultures

Ted Wu – VP of Design for Vehicles and Mattel Creations at Mattel – on fuelling creativity, building design teams and working with inventors.

Hot Wheels Let’s Race to land on Netflix in March

“We want to make audiences feel like they’re literally gripping the wheel for an unforgettable ride with Hot Wheels Let’s Race,” said Rob David, VP of Content Creative at Mattel Television Studios.

Mattel celebrates 40 years of Teenage Mutant Ninja Turtles with Masters of the Universe collaboration

“Bringing the Teenage Mutant Ninja Turtles into Masters of the Universe is a dream come true for many action figure fans,” said PJ Lewis, VP and Global Head of Action Figures at Mattel.

Mattel gives The Beatles a MEGA makeover

“Our passionate and devoted designers have recreated a piece of rock’n’roll history which puts Beatles fandom on full display that we hope all will enjoy,” said Glenn Abell, Senior Vice President of MEGA.

Mattel debuts Mini Barbieland range

The range includes mini versions of lines including Barbie Fashionistas, Barbie Color Reveal, Barbie Cutie Reveal and Barbie Pop Reveal.

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