Mattel

“Hot Wheels has a deep legacy, but progress requires curiosity”: Ted Wu, SVP and Global Head of Vehicles at Mattel, on the need for the Speed Snap Track System.

“We’re expanding the world of Eternia in ways that invite fans to go deeper and discover new facets of the universe,” said Ryan Ferguson, Global Head of Publishing at Mattel.

“Hot Wheels is on fire,” said Ted Wu, Senior Vice President and Global Head of Vehicles at Mattel.

In addition to the collectible set, the launch also spans apparel and accessories.

The line launches with a pop star inside a pink disco ball, a football player inside a pink football and a tennis player tucked into a pink tennis ball.

Easy Connect boasts snap-easy connections, wider rails, ‘auto-rerail technology’ and faster build times.

“This anniversary is an opportunity to honour where Barbie’s animated storytelling began,” said Nathan Baynard, Vice President, Head of Barbie at Mattel.

“Super Mario has been loved by generations, just like Little People,” said Brian Fitzharris, Senior Vice President & General Manager at Fisher-Price.

“We’ve partnered with best-in-class brands to bring the romance, style, and fairytale spirit of Season 4 into the real world,” said Magno Herran, VP of Global Brand and Partner Marketing at Netflix.

“Partnering with Paramount on this iconic property marks a significant moment for Mattel and the brand,” said Roberto Stanichi, EVP and Chief Global Brand Officer at Mattel.