Mattel celebrates 25th anniversary of Barbie in the Nutcracker with toys, collabs and Netflix special

Mattel has detailed a year-long Barbie celebration to mark the 25th anniversary of Barbie in the Nutcracker – the special that marked Barbie’s animated debut.

Barbie in the Nutcracker  returns in an all-new animated special that will be on Netflix later this year, accompanied by a new line of related toys. In addition, Mattel Press will release Barbie: The Nutcracker, a jacketed hardcover picture book retelling of the story in September.

Additional Nutcracker consumer products will include collaborations with Loungefly, Brown Girl Jane, Funko, Hallmark, Glamlite, Just Play, Townley, Centric Brands, Alex + Ani, Tutu Du Monde and Crayola.

“This anniversary is an opportunity to honour where Barbie’s animated storytelling began – and to invite a new generation to experience these worlds in their own way,” said Nathan Baynard, Vice President, Head of Barbie at Mattel.

“Barbie in the Nutcracker has always been about imagination in motion, and this new chapter opens that world again through reimagined content, inspired products, and experiences that encourage discovery and play.”

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