Nathan Baynard

Mattel celebrates 25th anniversary of Barbie in the Nutcracker with toys, collabs and Netflix special

“This anniversary is an opportunity to honour where Barbie’s animated storytelling began,” said Nathan Baynard, Vice President, Head of Barbie at Mattel.

Sign Up

Enter your details to receive Mojo updates & news.

Nathan Baynard

Mattel celebrates 25th anniversary of Barbie in the Nutcracker with toys, collabs and Netflix special

Popular Articles

DSTLRY launches card game based on its award-winning Somna comic

BOTI’s Nico Blauw talks Pembe the Pink Cat, innovation – and the International Toy Board

A Prickly Plan for Playground Popularity...

Bop It’s Dan Klitsner on creative techniques, his favourite inventions and more

Fisher-Price’s Nikki Bauman on understanding inventors – and overthinking ideas

Upcoming Events

International Game Inventors Convention

Las Vegas Licensing Expo

Play Creators Festival

Play Creators Awards

Play Creators Conference

Mojo Pitch

Brand Licensing Europe

Sign Up