Netflix

12 contestants will be immersed in a life-size Monopoly Town Square where they’ll have the opportunity to earn money, buy properties, negotiate deals, and hopefully stay out of jail.

“This is a meaningful next step in our relationship with Netflix as we continue to develop a dynamic portfolio of entertainment-driven brands,” said Ronnie Frankowski, CEO at Moose Toys.

“Just when I thought life couldn’t get more exciting, Ticket to Ride is teaming up with Netflix,” said Alan R. Moon, creator of the game.

“This anniversary is an opportunity to honour where Barbie’s animated storytelling began,” said Nathan Baynard, Vice President, Head of Barbie at Mattel.

“We’ve partnered with best-in-class brands to bring the romance, style, and fairytale spirit of Season 4 into the real world,” said Magno Herran, VP of Global Brand and Partner Marketing at Netflix.

“KPop Demon Hunters and LEGO fans will finally get to combine their passions and immerse themselves in the world of KPop Demon Hunters through LEGO building,” said Lena Dixen, SVP, Product Group, Core Businesses at the LEGO Group.

As KPop Demon Hunters makes its move into toys, Alpana Virani – who runs Netflix’s global hardlines business – discusses the phenomenon.

“Every toy in this line represents a love letter to the fans,” said Joe Smith, Vice President of Global Marketing for Licensed Brands at Moose Toys.

“Being involved in fandoms such as KPop Demon Hunters reinforces our commitment to shaping products at the intersection of pop culture, collecting and play,” said Jeremy Padawer, Chief Brand Officer at Jazwares.

This is the first-ever transforming LEGO house set, allowing fans to portray the Creel House in its various states.