Barbie

Proceeds from sales of the smoothie will support The Barbie Dream Gap Project.

The line launches with a pop star inside a pink disco ball, a football player inside a pink football and a tennis player tucked into a pink tennis ball.

“This anniversary is an opportunity to honour where Barbie’s animated storytelling began,” said Nathan Baynard, Vice President, Head of Barbie at Mattel.

“This collaboration is more than a product launch, it is a global design partnership,” said Nick Karamanos, SVP of Entertainment Partnerships, Mattel.

“Bringing the Barbie brand into the Playmobil world builds on values we both share and marks the next step in our partnership with Mattel,” said Playmobil CEO Bahri Kurter.

“It’s the perfect fusion of two iconic brands”: Jennifer Schroth – Design Manager for Play-Doh and Creative Play at Hasbro – takes us inside Play-Doh’s Barbie collection.

“It’s the Play-Doh brand’s mission to elevate the value of imagination, and fashion is a natural manifestation of that creativity and self-expression,” said Tim Kilpin, President, Toys, Games, Licensing & Entertainment for Hasbro, Inc.

“We look forward to sharing these legendary brands and bold new adventures to our global audience of readers,” said Marc Visnick, TOKYOPOP COO and Publisher.

“Fans will love discovering and collecting all the surprises in this adorable series,” said Robbie Prinzo, Head of Global Licensing at Cloudco Entertainment.

“We look forward to collaborating with more incredible partners across Europe to share this unique format and connect with fans in new and meaningful ways,” said Ruth Henriquez, Head of Licensing, Publishing and LBE at Mattel.