Mattel Studios readies Masters of the Universe: Tales from Eternia

“Playmobil is a natural fit for our one stop shop offer,” said Niraj Virji, Head of Buying at WHSmith.

Taking place on Friday February 5th 2027, the event will once again see game designers present their concepts to publishers at Spielwarenmesse.

“The Toy Desk reflects our ongoing commitment to putting members first and continually improving how we serve the toy community,” said Greg Ahearn, President & CEO of The Toy Association.

The game sees players try to follow Buzz Lightyear’s commands as he tells them to bop his head, twist his arm, or pull his feet in different combinations.

In August, HABA is launching three games inspired by the film: Dice King Arnie & Barney Edition, Hypno Vision and Drop or Stop.

“After an incredible first year, we’re excited to launch UNO Social Clubs in even more cities around the world,” said Katie Buford, Vice President and Global Head of Mattel Games.