Playmobil lands at WHSmith stores across the UK

Playmobil is bringing its toys to WHSmith stores across the UK.

The rollout will give families more than 1,000 opportunities to discover Playmobil products across WHSmith locations.

Products are available across WHSmith stores from this month, following an early Heathrow Airport launch where products sold out within days.

“This partnership gives Playmobil a brilliant opportunity to meet families at the point where our products make immediate sense – just before a journey, during a trip or when someone is looking for a thoughtful gift that feels familiar and trusted,” said Mitch Levene, UK & Ireland Country Manager at Playmobil.

“We’re proud of the heritage behind Playmobil, and with parents looking for their children to reduce the amount of screen time, the brand is perfectly positioned to fulfil the role of creative imagination & child development. WHSmith provides that platform. Hence, we’re excited regarding the huge potential that the WHSmith partnership provides.”

Niraj Virji, Head of Buying at WHSmith, added: “Playmobil is a natural fit for our one stop shop offer. As a travel essentials retailer committed to making every journey better for our customers, having a trusted, recognisable toy brand in store means families can pick up everything they need for their journey in one place. The response from the Heathrow launch was really encouraging and we’re pleased to be expanding the range across our UK stores this summer.”

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