Playmobil

“Playmobil is a natural fit for our one stop shop offer,” said Niraj Virji, Head of Buying at WHSmith.

Playmobil hi! provides impulses, creates depth and new experiences — while always putting the child and free play at the centre,” said Bahri Kurter, Playmobil Executive Board Member.

“For Playmobil, entering the world of football is an important building block in our strategic development,” said Playmobil board member Bahri Kurter.

Multiple global partners include McDonalds, Kia Motors, Really Nice Things, Sahinler, Leblon Delienne.

“Bringing the Barbie brand into the Playmobil world builds on values we both share and marks the next step in our partnership with Mattel,” said Playmobil CEO Bahri Kurter.

“This partnership is a key milestone in the evolution of our brand,” says Playmobil CEO Bahri Kurter.

The new Playmobil playsets are a perfect tribute to the storytelling and imagination that define the Miraculous brand,“ said Luca Bonecchi, VP of Licensing for Europe at Miraculous Corp.

“These new collaborations demonstrate the brand’s longstanding reputation for quality and creativity,” said Meike de Vaere, VP Partnerships & Business Development at WildBrain CPLG.

“We see significant potential to expand the brand’s presence and profile beyond the core toy range,” said Maarten Weck, EVP & Managing Director at WildBrain CPLG.

The game comes with four Playmobil figures that teams use as their playing pieces.