Exhibitor applications for London Toy Fair 2027 are now open

Applications for exhibition space at Toy Fair 2027 are now officially open via the Toy Fair website.

Organised by the British Toy & Hobby Association, Toy Fair will once again return to Olympia, London, from January 19th to 21st 2027, spanning the Grand, National and Upper West Halls.

Exhibitors can choose from three stand options to suit their objectives and budget: space-only, shell scheme, or a shell scheme economy package within the ‘Gold Zone’ – an area designed to champion smaller, up-and-coming companies. Full package details and prices can be viewed here.

Companies that pay a 25% deposit by May 15th will benefit from a 3% early booking discount.

“Toy Fair 2026 marked a positive step forward for the industry, with a sense of optimism returning to the halls through an impressive lineup of exhibitors and a vibrant audience of visitors,” said Majen Immink, Head of Toy Fair at the BTHA.

“We are excited to build on the momentum at Toy Fair 2027. We have already seen significant interest in stand bookings and anticipate a high number of returning exhibitors, so I would urge companies considering exhibiting to submit their applications as soon as possible.”

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