Majen Immink

“We have already seen significant interest in stand bookings and anticipate a high number of returning exhibitors,” said Majen Immink, Head of Toy Fair at the BTHA.

“We are once again thrilled to be able to partner with Kids in Mind on this incredible initiative that gives our exhibitors the opportunity to donate products directly to children in desperate situations displaced from abusive homes,” said Majen Immink, Director of Toy Fair at the BTHA.

From a new app to the returning Student Seminar, the British Toy & Hobby Association’s Majen Immink talks 2025 highlights and hopes for next week’s Toy Fair.

The British Toy & Hobby Association has partnered with Mojo Nation to curate sessions aimed at inspiring university design students and nurturing the next wave of toy and game innovators.

The free Inventors Lunch will return to Toy Fair on Thursday, January 22nd at 12PM, hosted upstairs on the Toy Trust Lounge (UL 161).

“We are delighted to once again see such strong interest in Toy Fair from returning and new exhibitors alike,” said Majen Immink, Head of Toy Fair at the BTHA.

The free Inventors Lunch will return to Toy Fair on Thursday, January 23rd at 12PM, hosted upstairs on the Toy Trust Lounge (UL 161).

“We do not underestimate the ongoing challenges the industry faces and therefore hugely appreciate the loyalty and support of our exhibitors,” said The BTHA’s Head of Toy Fair, Majen Immink.

“We can’t wait to welcome everyone back through the doors of Olympia for 2025 to kickstart the business year,” said Majen Immink, Head of Toy Fair at the BTHA.

“With a sold-out floorplan, an increased footprint and celebrating the show’s 70th anniversary, Toy Fair 2024 is shaping up to be a very exciting and busy show,” said Majen Immink, Director of Toy Fair.