Exhibitor applications now open for London Toy Fair 2025

Exhibitor applications for Toy Fair 2025 are now open via the Toy Fair website.

Organised by the British Toy & Hobby Association, Toy Fair will return to Olympia London between January 21st and 23rd 2025, occupying the Grand, National and Upper West Halls.

Exhibitors can choose from three stand packages: space-only, shell scheme and the economy package in the ‘Gold Zone’ – a hub of stands for smaller, and up-and-coming companies, formerly known as The Greenhouse.

“Toy Fair 2024 was a great celebration of not just 70 years of the show, but also of our exhibitors and visitors who continue to support the show and make it a vibrant and enjoyable experience for all involved,” said Majen Immink, Head of Toy Fair at the BTHA.

“We can’t wait to welcome everyone back through the doors of Olympia for 2025 to kickstart the business year. We have already been inundated with exhibitor enquiries for 2025 so I’d encourage anyone wanting to exhibit to get their applications in early to avoid disappointment.”

Exhibitors who pay a 25% deposit by April 26th 2024 will benefit from a 3% early booking discount applied to their balance invoice.

To view stand package options, costs and to apply to exhibit, please click here. For more information on exhibiting and sponsorship, contact Rebecca@btha.co.uk or call the team on 020 7701 7127.

Visitor registration will open in September on the Toy Fair website.

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Hasbro teams with tonies for ‘Learn with Peppa’ Tonie

The Learn with Peppa Tonie explores five key areas of learning: the natural world, emotions, community, creativity and the body.

Hasbro strikes deal with Playmates to produce and distribute Power Rangers toys

“We are honoured to work with Hasbro on the reimagination of this iconic franchise’s toy line for long-time fans and a new generation of children,” said Karl Aaronian, Playmates’ SVP of Marketing.

Moose Toys debuts Despicable Me collection, including ‘Ultimate Fart Blaster’

“There are a number of ‘firsts’ in this new line that are sure to amuse and entertain fans of all ages,” said Joe Smith, vice president of global and U.S. marketing, licensed brands, Moose Toys.

WildBrain CPLG details Playmobil collabs with Zara, Lyle & Scott and more

“These new collaborations demonstrate the brand’s longstanding reputation for quality and creativity,” said Meike de Vaere, VP Partnerships & Business Development at WildBrain CPLG.

Kids Industries launches suite of services aimed at helping brands “unravel the mysteries of fandom”

“For brands seeking to unravel the mysteries of fandom and unlock unprecedented growth opportunities, this promises to be a game-changer,” said Gary Pope, CEO at KI.

WiT details 2024 WiT Foundation Scholarship

“This program advances WiT’s commitment to foster an industry culture where every woman can thrive,” said Angelina Castro and Kristin Lecour, WiT Scholarship Co-Chairs.