London Toy Fair ‘trolley dash’ secures thousands of toys for children’s charity Kids in Mind

Last month’s London Toy Fair 2026 culminated in a ‘trolley dash’ which saw exhibitors generously donate thousands of toys and games to the children’s charity Kids in Mind.

In its second year as the show’s official charity partner, Kids in Mind brought in more than 60 volunteers who sped up and down the aisles at the end of the show collecting products.

Kids in Mind supports children who have experienced severe trauma. The product has now been sorted and more than 6,000 toys will be shared directly with vulnerable children.

“We are once again thrilled to be able to partner with Kids in Mind on this incredible initiative that gives our exhibitors the opportunity to donate their products directly to children in desperate situations displaced from abusive homes,” said Majen Immink, Director of Toy Fair at the BTHA.

“We can’t thank the charity staff and volunteers enough for their efforts in bringing Toy Fair to a close on such a positive and uplifting note. We are again humbled by the show of support from our exhibitors who continue to give so generously and are so pleased to be able to form an alliance with a charity that links our wonderful industry directly with children in need of support.”

Julian Margolin MBE, Chief Executive of Kids in Mind, added: “I am deeply moved by the extraordinary kindness shown by every exhibitor at Toy Fair 2026. For the children we support – many of whom have fled their homes with nothing – these toys are far more than playthings. They are symbols of safety, comfort and hope at a moment when their world has been turned upside down.

“To see such generosity, year after year, reminds us that even in the darkest circumstances, humanity shines through. We cannot thank the Toy Fair team and its exhibitors enough for standing with us and helping to bring light, joy and healing to children who desperately need to feel seen, valued and cared for.”

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