Toy Fair

“We have already seen significant interest in stand bookings and anticipate a high number of returning exhibitors,” said Majen Immink, Head of Toy Fair at the BTHA.

“With decades of global impact reflecting diverse STEAM role models, Barbie has inspired generations of girls to dream big and imagine their limitless possibilities,” said Jared Wolfson, Blue Marble CEO.

From a new app to the returning Student Seminar, the British Toy & Hobby Association’s Majen Immink talks 2025 highlights and hopes for next week’s Toy Fair.

The British Toy & Hobby Association has partnered with Mojo Nation to curate sessions aimed at inspiring university design students and nurturing the next wave of toy and game innovators.

The free Inventors Lunch will return to Toy Fair on Thursday, January 23rd at 12PM, hosted at the Toy Trust Lounge (stand number UL 161).

The free Inventors Lunch will return to Toy Fair on Thursday, January 23rd at 12PM, hosted upstairs on the Toy Trust Lounge (UL 161).

“With a sold-out floorplan, an increased footprint and celebrating the show’s 70th anniversary, Toy Fair 2024 is shaping up to be a very exciting and busy show,” said Majen Immink, Director of Toy Fair.

“We very much look forward to supporting all our exhibitors over the coming months and preparing for another jam packed three days of successful business,” said the BTHA’s Director of Toy Fair, Majen Immink.

“It’s incredible to achieve such a high rate of re-bookings especially in the current climate, which reaffirms the value and importance the industry places on the fair,” said the British Toy and Hobby Association’s Head of Toy Fair, Majen Immink.

The show returns to Olympia London from January 24th to 26th 2023.