Toy Fair 2024 exhibition space sold out

Toy Fair, British Toy & Hobby Association, BTHA, Majen Immink

Toy Fair 2024 has sold out five months ahead of the show opening and will expand into the Upper West Hall to accommodate the growing demand for space.

The UK’s largest toy, game and hobby trade show celebrates its 70th anniversary in 2024 and will take place at Olympia London from January 23rd to 25th.

More than 200 exhibiting companies will be occupying the Grand and National halls on both levels, and now also part of the Upper West Hall.

“To be able to expand into the Upper West Hall to accommodate the growing demand for space – on top of an extremely high returnee rate – speaks volumes for the strength of the show and the importance and value the industry places on it,” said the British Toy & Hobby Association’s Director of Toy Fair, Majen Immink.

“It’s a fantastic achievement to have sold out of space with five months still to go. We have now opened up a waiting list and will endeavour to fulfil requests where possible. We very much look forward to supporting all our exhibitors over the coming months and preparing for another jam packed three days of successful business.”

Any companies interested in joining the waiting list are encouraged to get in touch with

Visitor registration will open on September 26th at when the full floor plans and exhibitor list will be available.

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