Spin Master has detailed some highlights from its 2026 slate of products.

“At Spin Master, we are constantly reimagining traditional toy and game design to push the boundaries of what’s possible in play,” said David Voss, Spin Master’s EVP of Toy Design & Development.

“Our 2026 portfolio is fuelled by bold ideas, breakthrough innovation, and richer interactive experiences. Across our owned brands and licensed properties, we are delivering products that ignite imagination at every age – rooted in what’s culturally relevant, creatively inspiring, and meaningful to kids and families today.”

Spin Master has five defining toy trends that encompass several key new launches:

InterAction is described as ‘play comes alive with toys that respond, react and engage’. Highlights here include wearable interactive pet Peekimo, the Bitzee Aquarium and Primal Hatch Hybrid Hatchers.

Elsewhere, Adulting, Interrupted covers ‘the adult who never outgrew play’. New launches here include the Hellbreak TCG, Rubik’s Tetris Cube and Murder Phone, a fast-paced interactive deduction game.

Purposeful Play, ‘where fun meets growth and comfort’, covers upcoming launches like the Melissa & Doug Swirl & Serve Ice Cream Playset, Ms. Rachel Goodight Frankie Bedtime Playset and GUND Toothpick Near-or-Far Bears.

Another trend highlighted is Shock & Awesome – toys that thrill with ‘surprises, daring action, and moments that make kids leap, squeal and play’. Highlighted launches here include the Monster Jam Wild Whippin’ Sprinkler – a monster truck with 360° donut spraying power – and PAW Patrol: The Dino Movie Megasaurus Dino Vehicle that comes complete with a 2-foot inflatable dino. There’s also the Hexbots Explodapede RC that moves with a slithering crawl, just like a giant centipede.

Finally, Fin-Tastic Fun captures the excitement and awe of sharks. Launches here include the SwimWays Rainbow Reef Shark, Monster Jam Chomping Megalodon RC and Primal Hatch Hatching Megalodon, which hatches and grows to more than double the size of its egg.

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Spin Master has appointed David Voss as Executive Vice President of Global Toy Design & Development.

Voss will oversee the co-creation of a ‘best-in-class product development vision and manufacturing strategy’. This includes overseeing all inventor relations, advanced concepts, design, engineering, visual branding and packaging. He will report into Global President and CEO, Max Rangel.

Voss most recently he served as Senior Vice President of Global Product Design, Consumer Products and Parks & Retail at Comcast NBC Universal.

“David has worked within every aspect of the kids’ entertainment businesses and brings an immense understanding of breakthrough product design and development for world-renowned franchises and brands,” said Rangel.

“We are excited to have him join Spin Master to supercharge our innovation and continue to build on our legacy of creating magical play experiences and “wow” moments for children globally.”

Voss added: “My entire career I’ve focused on a single mission: to spark imagination and inspire play. This opportunity to work with the talented team at Spin Master brings together many of my passions – from disruptive innovation and cutting-edge design to ultimately inspire kids and create meaningful play moments for iconic brands both new and evergreen.”

Voss will be based in Spin Master’s LA office and will begin in January 2024.

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