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	<title>Jazwares Archives | Mojo Nation</title>
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	<title>Jazwares Archives | Mojo Nation</title>
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		<title>Jazwares joins Mojo Pitch 2026</title>
		<link>https://www.mojo-nation.com/jazwares-joins-mojo-pitch-2026/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=jazwares-joins-mojo-pitch-2026</link>
		
		<dc:creator><![CDATA[Billy Langsworthy]]></dc:creator>
		<pubDate>Mon, 23 Mar 2026 13:00:44 +0000</pubDate>
				<category><![CDATA[Play Creators Festival]]></category>
		<category><![CDATA[Jazwares]]></category>
		<category><![CDATA[Magdalena Eichhorn]]></category>
		<category><![CDATA[Mojo Pitch]]></category>
		<guid isPermaLink="false">https://www.mojo-nation.com/?p=107076</guid>

					<description><![CDATA[<p>"The Play Creators Festival continues to be one of the best places to find exciting new innovation and the partners to bring it to life," said Magdalena Eichhorn, Senior Manager, BlueJ Innovation and Inventor Relations at Jazwares.</p>
<p>The post <a href="https://www.mojo-nation.com/jazwares-joins-mojo-pitch-2026/">Jazwares joins Mojo Pitch 2026</a> appeared first on <a href="https://www.mojo-nation.com">Mojo Nation</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong><img fetchpriority="high" decoding="async" class="alignnone size-full wp-image-107077" src="https://www.mojo-nation.com/files/2026/03/Jazwares-1.jpg" alt="Jazwares, Mojo Pitch, Play Creators Festival, Magdalena Eichhorn" width="700" height="400" srcset="https://www.mojo-nation.com/files/2026/03/Jazwares-1.jpg 700w, https://www.mojo-nation.com/files/2026/03/Jazwares-1-300x171.jpg 300w, https://www.mojo-nation.com/files/2026/03/Jazwares-1-350x200.jpg 350w, https://www.mojo-nation.com/files/2026/03/Jazwares-1-25x13.jpg 25w, https://www.mojo-nation.com/files/2026/03/Jazwares-1-600x343.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" /></strong></p>
<p><strong>Toy and game inventors will be able to pitch concepts to Jazwares at this year’s Mojo Pitch.</strong></p>
<p>Forming part of Mojo Nation’s annual Play Creators Festival, the live Mojo Pitch event will take place on Thursday, June 25th 2026 at London’s Stamford Bridge Stadium.</p>
<p>Jazwares will also be involved in the Virtual Mojo Pitch event, taking place digitally across July 14th, 15th and 16th 2026.</p>
<p>Both the live and virtual events will welcome inventors, invention studios and design agencies as they pitch new toy and game concepts to a range of companies, each on the lookout for new products.</p>
<p>&#8220;The Play Creators Festival continues to be one of the best places to find exciting new innovation and the partners to bring it to life,&#8221; said Magdalena Eichhorn, Senior Manager, BlueJ Innovation and Inventor Relations at Jazwares.</p>
<p>&#8220;Inventors are the lifeblood of our industry, and we&#8217;re so excited to meet with you all this summer!&#8221;</p>
<p>If you’re an inventor, invention house or design agency that would like book in a meeting with Jazwares at this year’s Mojo Pitch, email Mojo’s Billy Langsworthy on <a href="mailto:billy@mojo-nation.com">billy@mojo-nation.com</a>.</p>
<p>Or, if you’re a company that would like to join Jazwares in meeting with inventors at the event, please reach out to Mojo’s Adam Butler at <a href="mailto:adam@mojo-nation.com">adam@mojo-nation.com</a>.</p>
<p>–</p>
<p>To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter <a href="http://www.mojo-nation.com">here</a></p>
<p>The post <a href="https://www.mojo-nation.com/jazwares-joins-mojo-pitch-2026/">Jazwares joins Mojo Pitch 2026</a> appeared first on <a href="https://www.mojo-nation.com">Mojo Nation</a>.</p>
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		<title>Spellio co-inventor Max Gelbert reveals how self-publishing a game led to a licensing deal with Jazwares</title>
		<link>https://www.mojo-nation.com/spellio-co-inventor-max-gelbert-reveals-how-self-publishing-a-game-led-to-a-licensing-deal-with-jazwares/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=spellio-co-inventor-max-gelbert-reveals-how-self-publishing-a-game-led-to-a-licensing-deal-with-jazwares</link>
		
		<dc:creator><![CDATA[Billy Langsworthy]]></dc:creator>
		<pubDate>Thu, 12 Mar 2026 21:26:53 +0000</pubDate>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[Jazwares]]></category>
		<category><![CDATA[Max Gelbert]]></category>
		<category><![CDATA[Spellio]]></category>
		<guid isPermaLink="false">https://www.mojo-nation.com/?p=106872</guid>

					<description><![CDATA[<p>“No way was I going to touch a word game!” Spellio: a word game for those that don’t like word games!</p>
<p>The post <a href="https://www.mojo-nation.com/spellio-co-inventor-max-gelbert-reveals-how-self-publishing-a-game-led-to-a-licensing-deal-with-jazwares/">Spellio co-inventor Max Gelbert reveals how self-publishing a game led to a licensing deal with Jazwares</a> appeared first on <a href="https://www.mojo-nation.com">Mojo Nation</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong><img decoding="async" class="alignnone size-full wp-image-106873" src="https://www.mojo-nation.com/files/2026/03/image0-1.jpeg" alt="Spellio, Jazwares, Max Gelbert" width="700" height="400" srcset="https://www.mojo-nation.com/files/2026/03/image0-1.jpeg 700w, https://www.mojo-nation.com/files/2026/03/image0-1-300x171.jpeg 300w, https://www.mojo-nation.com/files/2026/03/image0-1-350x200.jpeg 350w, https://www.mojo-nation.com/files/2026/03/image0-1-25x13.jpeg 25w, https://www.mojo-nation.com/files/2026/03/image0-1-600x343.jpeg 600w" sizes="(max-width: 700px) 100vw, 700px" /></strong></p>
<p><strong>Spellio! Tell me, Max: what’s Spellio all about?</strong><br />
Spellio is an addictive word game for everyone. It’s a fast-paced word game that really levels the playing field for different ages… Which isn’t typical in the word-game space! But our whole thing was to make a word game for people who don’t like word games! We don’t focus on complexities; we focus on speed; on how quickly you can think on your toes.</p>
<p><strong>Great little pitch!</strong><br />
So that’s Spellio in a nutshell. It works for people that don’t really like word games because it plays in five-minute rounds. It’s low commitment, but in a way that people find very engaging. And it offers the right amount of stress! It’s just good fun – and you don’t even realize that you’re spelling because it feels like you’re just playing a party game.</p>
<p><strong>Amazing! How do you play?</strong><br />
It’s dead easy. Each player gets a deck of consonant cards. You each lay five of them out face up in front of you. Then you share two vowel cards in the middle – between you. The whole goal is to use your consonants with the shared vowel cards to make three-or-more-letter words as fast as you can… And be first to run out of your consonants.</p>
<p><strong>Easy!</strong><br />
Right? So: if I have C and a T among the consonants in front of me, and there’s an A in between us, I could say C, A, T – and put those cards off to the side. Then I refill the five consonant cards in front of me. The vowel piles in the middle regenerate themselves! That’s basically it; there’re no turns – just fast action and a bit of a twist – play to find out!</p>
<p><img decoding="async" class="alignnone size-full wp-image-106874" src="https://www.mojo-nation.com/files/2026/03/image1-2.jpeg" alt="Spellio, Jazwares, Max Gelbert" width="700" height="400" srcset="https://www.mojo-nation.com/files/2026/03/image1-2.jpeg 700w, https://www.mojo-nation.com/files/2026/03/image1-2-300x171.jpeg 300w, https://www.mojo-nation.com/files/2026/03/image1-2-350x200.jpeg 350w, https://www.mojo-nation.com/files/2026/03/image1-2-25x13.jpeg 25w, https://www.mojo-nation.com/files/2026/03/image1-2-600x343.jpeg 600w" sizes="(max-width: 700px) 100vw, 700px" /></p>
<p><strong>Excellent summary. How did Spellio come about, Max?</strong><br />
Spellio’s journey started back in 2022 when I was still a junior in college; Syracuse University. I’d come home for the Christmas break and a family friend was visiting. She likes to keep herself to herself so I won’t use her name! But my parents have known her since before they were married, and we’ve been close my whole life. She’s one of those people that has so many ideas&#8230; She’s always coming up with inventions and concepts of every kind. She was in the living room one day, sitting on the floor by the coffee table, and she had all these handwritten note cards with consonants and vowels drawn on them.</p>
<p><strong>They’re on the coffee table?</strong><br />
They’re on the coffee table; they’re spilling out onto the ground! So I said, “What are you doing?” And she said, “I’m trying to make a word game!” Well, I hate to say it but the word games I’d played up until then weren’t much fun for me. So my initial reaction was that there was no way in heck I was going to touch that – because I would never in a million years want to play a word game. I’m just not very good with words; I’m not scholastic in that respect…</p>
<p><strong>Although you have just used the word ‘scholastic’! I’m quite impressed!</strong><br />
Thank you – I’m actually quite impressed myself! Ha! But no; no chance. However, I liked what she was saying; how she was trying to base it on three- and four-letter words… And she made it sound better than most word games, so we sat down and – for about two hours – we just moved the cards around!</p>
<p><strong>And how much of the original gameplay was there?</strong><br />
Some of the basics – we had the skeleton of a card game, but we weren’t really sure about the order of things or what it would all look like. We were a bit stuck structuring it, and then I flipped it around: what if we put the consonants here and we put the vowels over here? And then the board looked like the old game Spit… I love Spit! And then we made a word and tried grabbing a consonant, then a vowel, and that’s a turn&#8230; And I’m like, “I could play that. I would do this!” You know, that was kind of the bazinga moment; when we started to get the body of it right: a game based on how quickly you can make a word but not based the length of it.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-106875" src="https://www.mojo-nation.com/files/2026/03/image2-2.jpeg" alt="Spellio, Jazwares, Max Gelbert" width="700" height="400" srcset="https://www.mojo-nation.com/files/2026/03/image2-2.jpeg 700w, https://www.mojo-nation.com/files/2026/03/image2-2-300x171.jpeg 300w, https://www.mojo-nation.com/files/2026/03/image2-2-350x200.jpeg 350w, https://www.mojo-nation.com/files/2026/03/image2-2-25x13.jpeg 25w, https://www.mojo-nation.com/files/2026/03/image2-2-600x343.jpeg 600w" sizes="auto, (max-width: 700px) 100vw, 700px" /></p>
<p><strong>I love this! You’re a word-game convert!</strong><br />
Ha! Well, after that, I go back to college… And obviously, neither my partner nor I know what the game industry is at that point. We didn’t know anything; we didn’t know what licensing was. So we wondered – you know – what do we do? We’ve made a card game. But how do we make it a good game? So we would talk on the phone while I was at school for hours, and then we used Canva, the free service online, to make a logo and start making cards.</p>
<p><strong>This whole journey is remarkable! So you started by self-publishing?</strong><br />
We created a website – playspellio.com – and did an order through Staples to get the cards. We had to corner cut one-eighth-of-an inch off every corner for about a thousand decks.</p>
<p><strong>Jesus! Manually? With a corner cutter?</strong><br />
Yes! I had my grandmother doubled over at the kitchen table for four hours doing the cards&#8230; Ha! And I have videos online of me hand-printing these cases! Because we didn’t know how to find a factory, we were the factory! When they were ready, I went to about 17 stores all around Boston and just pitched the idea to them. I was like, “Hey, we’ve got this game, will you guys give it a try?” And to my astonishment, they played it, enjoyed it and put it on the shelf. And the moment I got it in there and taught the team how to play it, it was selling like hotcakes.</p>
<p><strong>Now, just to bridge the gap, Max, I’m assuming – before they sold like hotcakes – there was some product development? And playtesting?</strong><br />
Oh, yes! Definitely. We playtested for a full year and a half to get the card count down and the mechanics just right… We also added our twist bonus cards which bring the game its depth. But when we first prototyped it, we started by writing on bits of card. I actually watched a lot of podcasts with Elan Lee, the Exploding Kittens gentleman, and heard him talking about their creation process… And he’s like, “I just get post-it cards off of amazon and a Sharpie.” Ha!</p>
<p><strong>If it’s good enough for them…</strong><br />
Right?! I’ve got some prototypes here. They were in plastic cases quite early on&#8230; One thing we knew was that we didn’t want to put them in a regular box. And these Twist cards are different… You can see this one says on it, “Beginning with this letter” – which isn’t even in the game anymore!</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-106876" src="https://www.mojo-nation.com/files/2026/03/image3-2.jpeg" alt="Spellio, Jazwares, Max Gelbert" width="700" height="400" srcset="https://www.mojo-nation.com/files/2026/03/image3-2.jpeg 700w, https://www.mojo-nation.com/files/2026/03/image3-2-300x171.jpeg 300w, https://www.mojo-nation.com/files/2026/03/image3-2-350x200.jpeg 350w, https://www.mojo-nation.com/files/2026/03/image3-2-25x13.jpeg 25w, https://www.mojo-nation.com/files/2026/03/image3-2-600x343.jpeg 600w" sizes="auto, (max-width: 700px) 100vw, 700px" /></p>
<p><strong>That restriction made it a little harder, I imagine? Because where I think you’ve really nailed this is doing what Bananagrams did&#8230; You’ve managed to make a word game so much fun that it doesn’t really occur to you that you’re learning!</strong><br />
Oh, wow… That’s great to hear. That’s exactly what we wanted. You know, we really looked at Bananagrams when we were developing Spellio. We loved what Bananagrams did and their path to success was a lot of what we were trying to embody. We loved what they did with the pouch instead of a box, for example. We thought that was very smart: people could throw it in their bag and take it with them. Also, the way they just kept the business within friends and family and organically grew it&#8230; It was a lot of what we admired! So, yes, we loved what Bananagrams did; we loved their approach to it all.</p>
<p><strong>Then forgive me interrupting to say we’ve just done an interview with Ben Krenz at Moose in which we talk about the future of Bananagrams. People can read that <a href="https://www.mojo-nation.com/ben-krenz-global-general-manager-games-on-his-approach-to-finding-new-products-for-moose/">here</a>. I’ve also spoken to Rena Nathanson about inventing Bananagrams <a href="https://www.mojo-nation.com/inventing-bananagrams-rena-nathanson-origins-top-selling-game-secret-appeal-makes-new-ideas-no/">here</a>… Do carry on!</strong><br />
Anyway, after we refined the way Spellio plays, and we got it into those independent stores, I’d go into one of the toy or bookstores every weekend, set up a little table and run Spellio demos. I did it for around six months… Anyone that would walk by, I’d grab them, bring them over, make them play it. After playing it, people would buy three or four at a time! So we started self publishing out of ignorance, really, and then thought: let’s just do it all on our own.</p>
<p><strong>Gosh and golly! This blows my mind. What did you learn about selling games by selling games that way?</strong><br />
I think that there are important things to know! If someone’s walking by, for example, you have to be able to demonstrate the game in 30 seconds or less. And I would tell them that! I would say, “This will take 30 seconds or less!” So they know it’s not going to take up their whole day. And you had to make it engaging to them…</p>
<p><strong>Which is harder, I imagine, with a word game…</strong><br />
Oh, I think so. People struggle anyway, but yes – a word game… No thanks! So I’d have to literally get out in front of the booth and be like, “Oh, come on, come on! You’ll survive!”</p>
<p><strong>“You’ll survive!” Ha!</strong><br />
Something else I realised I had to do in the stores was teach the staff how to play or the game wouldn’t sell. If it was in places that I hadn’t gone into yet, it would sit on the shelf. People just need to have that demo for them to buy into. And so it made me realise just how important that demo is because once someone’s played it, they become a customer and potentially a customer for life.</p>
<p>So… How do we focus on that? Because – when I left – staff would talk about it, you know? Then families would talk about it – and that’s what gets it off the shelf. So that was my reason for getting out of my comfort zone and just making a fool of myself every weekend… Knowing that it was benefiting the other person more. I knew for a fact that if they’d just give me those 30 seconds, they’d be happier for it.</p>
<p><strong><img loading="lazy" decoding="async" class="alignnone size-full wp-image-106877" src="https://www.mojo-nation.com/files/2026/03/image4-1.jpeg" alt="Spellio, Jazwares, Max Gelbert" width="700" height="400" srcset="https://www.mojo-nation.com/files/2026/03/image4-1.jpeg 700w, https://www.mojo-nation.com/files/2026/03/image4-1-300x171.jpeg 300w, https://www.mojo-nation.com/files/2026/03/image4-1-350x200.jpeg 350w, https://www.mojo-nation.com/files/2026/03/image4-1-25x13.jpeg 25w, https://www.mojo-nation.com/files/2026/03/image4-1-600x343.jpeg 600w" sizes="auto, (max-width: 700px) 100vw, 700px" /></strong></p>
<p><strong>Got it. I’m loving your energy; I’m loving the story. So you didn’t just show Spellio to customers in the independent stores? You also showed the staff how to play?</strong><br />
A hundred percent!</p>
<p><strong>So do you think then that – after you left the store – the staff said, “Oh, he was a lovely guy! And the game is brilliant!”? So that when customers come in, they’re predisposed to recommend that game?</strong><br />
That’s it, yes. The data shows exactly that. After an in-store demo, the sales just went up and up. And I would see it because they sold out in all the stores that had Spellio in their chain within a couple of weeks. When we reached out to them, they’d actually say, “We love this game!” They wanted to buy more. They wanted to support it. So one hundred percent yes… That was the difference maker. And that’s something we’re looking to keep doing because getting the game on larger shelves means it needs to stand out.</p>
<p><strong>Well, that leads us to licensing Spellio! So you started by self-publishing, but you’re also now with Jazwares. How did that happen?</strong><br />
While we were self-publishing, I was learning about what licensing was. There’s a channel online called Invent Right. It’s not a huge channel but – do you know Invent Right?</p>
<p><strong>I do! Billy Langsworthy’s interviewed Stephen Key. People can find that <a href="https://www.mojo-nation.com/inventrights-stephen-key-ideas-machine-staying-current-toy-space-leads-way-comes-inventor-relations/">here</a>. And Stephen’s interviewed us a couple of times… Gawd knows where people can find that! Ha! They might’ve been podcasts. But yes: I’ve got a lot of time for Invent Right!</strong><br />
Well, I was very interested in what Stephen was saying and finding out what licensing was. So I watched a lot of his videos. And at certain points, because my business partners have kids and families, I’m the guy that’s has the free time. But I was thinking: I don’t know if it makes sense for us to be a full self publisher. Maybe it would be interesting to pursue licensing at some point if we were approached with the right opportunity. So in the back of our heads, that started to float around – but it wasn’t necessarily the forefront of what we wanted to do with the game initially.</p>
<p><strong>Got it.</strong><br />
But what happened with Jazwares was great! Now, I will tell anybody and their mother about this game if I come into contact with them! And one day, when I was at my mum’s, an old family friend was over. I hadn’t seen her in years; she was my babysitter growing up, actually! She asked me what I was working on. I’m like, “Well, let me tell you!” – and I got the card game out. We played it and she loved it; thought it was really fun. Then she said she knew somebody who was in the toy industry that I should talk to. But the way she said it, I thought he WAS in the toy industry! Like, she didn’t say he IS in the toy industry!</p>
<p><strong><img loading="lazy" decoding="async" class="alignnone size-full wp-image-106878" src="https://www.mojo-nation.com/files/2026/03/image5-2.jpeg" alt="Spellio, Jazwares, Max Gelbert" width="700" height="400" srcset="https://www.mojo-nation.com/files/2026/03/image5-2.jpeg 700w, https://www.mojo-nation.com/files/2026/03/image5-2-300x171.jpeg 300w, https://www.mojo-nation.com/files/2026/03/image5-2-350x200.jpeg 350w, https://www.mojo-nation.com/files/2026/03/image5-2-25x13.jpeg 25w, https://www.mojo-nation.com/files/2026/03/image5-2-600x343.jpeg 600w" sizes="auto, (max-width: 700px) 100vw, 700px" /></strong></p>
<p><strong>Oh! You heard it as past tense?</strong><br />
Yes – like he had been at some point. When I looked at his LinkedIn, Herb Mitschele’s LinkedIn, it said he was the co-founder of a tech company, Shodogg. So I’m still thinking past tense! Anyway, I get on the call, I tell him what I’m doing. He’s a nice guy; we’re getting along… I tell him about the development, I tell him the stores we’re in – you know, just in a fun way. Then at the end of the call he mentions that he’s currently the Exec VP: Global Sales and Planning at Jazwares.</p>
<p><strong>Amazing! I almost daren’t ask… Did you know what Jazwares was?</strong><br />
Well, I quickly came to learn it’s one of the top five toy companies! Ha! I couldn’t believe it! Anyway, after I sent him a game, he bought 12 more – he said his mum loved it! And honestly, Deej, it’s so exciting to talk to someone like that because I admire people in the toy industry so much now&#8230; They’re like my heroes; I just remember thinking, ‘This is crazy!’</p>
<p>For about six months after I made that connection, and as we got into more and more stores, I’d send him pictures&#8230; I’d be like, check this out. It’d be a picture of Bananagrams, Uno and Spellio on the shelf. And I’d text: “The big three – right here.” Ha! And he’d text back, ‘Alright – don’t get ahead of yourself.’ Ha! Then, when we were at New York Toy Fair in 2025, we had our own booth…</p>
<p><strong>I remember! I think you’d won a little attention!</strong><br />
Well, we had 200 stores sign up to carry Spellio, which we’re very grateful for. We only had a small, five by ten booth with seven people in it; we were standing one on top of the other selling Spellio. But even after six months, Herb and I hadn’t actually said we should work together. I was just telling him what we were doing – we were completely on our own path. Then, while we were at the show, I text Herb and said, “I’d love to see you, do you have any availability?” He’s like, “Sure! Come up!” So I leave our booth, I go upstairs, and their booth is about a thousand-feet square with security, NDAs and receptionists! Ha!</p>
<p>And he comes all the way out to see me, which I thought was so nice of him to do during all the commotion, and he brings me into the booth. I go to the coffee bar and I’m sitting there, I have Spellio, I bring it out and all their C-suite guys are walking around – and they play it. They really loved it. And that’s when David Winter also got to see it. He really loved it too! So then the conversation quickly turned to them wanting Spellio to be part of the new portfolio of games.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-106879" src="https://www.mojo-nation.com/files/2026/03/image6-2.jpeg" alt="Spellio, Jazwares, Max Gelbert" width="700" height="400" srcset="https://www.mojo-nation.com/files/2026/03/image6-2.jpeg 700w, https://www.mojo-nation.com/files/2026/03/image6-2-300x171.jpeg 300w, https://www.mojo-nation.com/files/2026/03/image6-2-350x200.jpeg 350w, https://www.mojo-nation.com/files/2026/03/image6-2-25x13.jpeg 25w, https://www.mojo-nation.com/files/2026/03/image6-2-600x343.jpeg 600w" sizes="auto, (max-width: 700px) 100vw, 700px" /></p>
<p><strong>Amazing! I think David talks about Spellio in a recent piece he did with Billy&#8230; People can find that <a href="https://www.mojo-nation.com/jazwares-david-winter-vp-of-bluej-and-games-at-jazwares-on-launching-the-companys-new-games-division/">here</a>. So after David saw it, it went up a gear, presumably, because David is the man spearheading Jazwares Games?</strong><br />
Yes, that’s when the conversation really opened up about some sort of licensing deal; that if we were interested, they would be the guys to partner with. We went through a few months of the legal side of it. And where we stand now is that we’re still the distributor of the game into specialty markets and schools. So we licensed the global and mass-market rights to Jazwares.</p>
<p><strong>And critically, your gran’s no longer bent over the kitchen table chopping away with a corner cutter?</strong><br />
Ha! No. She’s very grateful to have her back fully functioning again. But she had insurance, you know… Ha! She had workers’ insurance; she was alright. Ha!</p>
<p><strong>Ha! Well, look, we’ve flown through this; I’ve really enjoyed chatting. I’m interested to hear your answer to this… What’s the most interesting object on your desk?</strong><br />
Oh, I have the most random stuff around me! I have a fish puzzle called Judgy Fish&#8230; Like a board game of fish saying very judgemental things. And although it’s not immediately in front of me, I also have some Play-Doh tubs from a visit to the manufacturing plant where Hasbro makes Play-Doh and Monopoly… They’re based in Springfield… So the Play-Doh was fresh off the line out of these three mechanical arms that they call the Three Stooges. Ha! I love those tubs.</p>
<p><strong>Brilliant. This is a wonderful story, Max! Thanks for sharing it with me.</strong></p>
<p>–</p>
<p>To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter <a href="http://www.mojo-nation.com">here</a></p>
<p>The post <a href="https://www.mojo-nation.com/spellio-co-inventor-max-gelbert-reveals-how-self-publishing-a-game-led-to-a-licensing-deal-with-jazwares/">Spellio co-inventor Max Gelbert reveals how self-publishing a game led to a licensing deal with Jazwares</a> appeared first on <a href="https://www.mojo-nation.com">Mojo Nation</a>.</p>
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		<title>Jazwares launches Stranger Things: Tales from &#8217;85 collectibles</title>
		<link>https://www.mojo-nation.com/jazwares-launches-stranger-things-tales-from-85-collectibles/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=jazwares-launches-stranger-things-tales-from-85-collectibles</link>
		
		<dc:creator><![CDATA[Billy Langsworthy]]></dc:creator>
		<pubDate>Thu, 12 Mar 2026 15:02:36 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Jazwares]]></category>
		<category><![CDATA[Stranger Things]]></category>
		<guid isPermaLink="false">https://www.mojo-nation.com/?p=106868</guid>

					<description><![CDATA[<p>The collection is based on the upcoming animated Netflix spin-off, which premieres on April 23rd.</p>
<p>The post <a href="https://www.mojo-nation.com/jazwares-launches-stranger-things-tales-from-85-collectibles/">Jazwares launches Stranger Things: Tales from &#8217;85 collectibles</a> appeared first on <a href="https://www.mojo-nation.com">Mojo Nation</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong><br />
</strong><img loading="lazy" decoding="async" class="alignnone size-full wp-image-106869" src="https://www.mojo-nation.com/files/2026/03/main-10.jpg" alt="Jazwares, Stranger Things" width="700" height="400" srcset="https://www.mojo-nation.com/files/2026/03/main-10.jpg 700w, https://www.mojo-nation.com/files/2026/03/main-10-300x171.jpg 300w, https://www.mojo-nation.com/files/2026/03/main-10-350x200.jpg 350w, https://www.mojo-nation.com/files/2026/03/main-10-25x13.jpg 25w, https://www.mojo-nation.com/files/2026/03/main-10-600x343.jpg 600w" sizes="auto, (max-width: 700px) 100vw, 700px" /><br />
<strong>Jazwares&#8217; Stranger Things: Tales from 85&#8242; collectibles have landed at Target in the US.</strong></p>
<p>Based on the upcoming animated Netflix spin-off – which premieres on April 23rd – the new collection features action figures of Will Byers, Eleven and Mike Wheeler.</p>
<p>Also included are HIC Flashlights – a working flashlight that lets fans insert an included film disc, with two show-inspired scenes, and project them onto any surface.</p>
<p>Also available as figures as new characters Gourde Hord, Vine Dog and Nikki Baxter.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-106870" src="https://www.mojo-nation.com/files/2026/03/1-9.jpg" alt="Jazwares, Stranger Things" width="700" height="400" srcset="https://www.mojo-nation.com/files/2026/03/1-9.jpg 700w, https://www.mojo-nation.com/files/2026/03/1-9-300x171.jpg 300w, https://www.mojo-nation.com/files/2026/03/1-9-350x200.jpg 350w, https://www.mojo-nation.com/files/2026/03/1-9-25x13.jpg 25w, https://www.mojo-nation.com/files/2026/03/1-9-600x343.jpg 600w" sizes="auto, (max-width: 700px) 100vw, 700px" /><br />
–</p>
<p>To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter <a href="http://www.mojo-nation.com">here</a></p>
<p>The post <a href="https://www.mojo-nation.com/jazwares-launches-stranger-things-tales-from-85-collectibles/">Jazwares launches Stranger Things: Tales from &#8217;85 collectibles</a> appeared first on <a href="https://www.mojo-nation.com">Mojo Nation</a>.</p>
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		<title>Jazwares debuts FIFA World Cup plush collection</title>
		<link>https://www.mojo-nation.com/jazwares-debuts-fifa-world-cup-plush-collection/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=jazwares-debuts-fifa-world-cup-plush-collection</link>
		
		<dc:creator><![CDATA[Billy Langsworthy]]></dc:creator>
		<pubDate>Thu, 12 Mar 2026 12:14:32 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[FIFA]]></category>
		<category><![CDATA[Jazwares]]></category>
		<guid isPermaLink="false">https://www.mojo-nation.com/?p=106863</guid>

					<description><![CDATA[<p>Leading the line-up are FIFA World Cup Squishmallows, as well as plush versions of the official FIFA World Cup mascot, the trophy and the match balls.</p>
<p>The post <a href="https://www.mojo-nation.com/jazwares-debuts-fifa-world-cup-plush-collection/">Jazwares debuts FIFA World Cup plush collection</a> appeared first on <a href="https://www.mojo-nation.com">Mojo Nation</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong><img loading="lazy" decoding="async" class="alignnone size-full wp-image-106865" src="https://www.mojo-nation.com/files/2026/03/jazwares.jpg" alt="Jazwares, FIFA" width="700" height="400" srcset="https://www.mojo-nation.com/files/2026/03/jazwares.jpg 700w, https://www.mojo-nation.com/files/2026/03/jazwares-300x171.jpg 300w, https://www.mojo-nation.com/files/2026/03/jazwares-350x200.jpg 350w, https://www.mojo-nation.com/files/2026/03/jazwares-25x13.jpg 25w, https://www.mojo-nation.com/files/2026/03/jazwares-600x343.jpg 600w" sizes="auto, (max-width: 700px) 100vw, 700px" /></strong></p>
<p><strong>Jazwares has debuted its FIFA World Cup plush collection.</strong></p>
<p>Leading the line-up are FIFA World Cup Squishmallows, as well as plush versions of the official FIFA World Cup mascot, the trophy and the match balls.</p>
<p>The wider range will also span novelty items, wearables and &#8216;stadium-ready fan gear&#8217;.</p>
<p>This year&#8217;s FIFA World Cup kicks off on June 11th across host nations Canada, Mexico and the US.</p>
<p>–</p>
<p>To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter <a href="http://www.mojo-nation.com">here</a></p>
<p>The post <a href="https://www.mojo-nation.com/jazwares-debuts-fifa-world-cup-plush-collection/">Jazwares debuts FIFA World Cup plush collection</a> appeared first on <a href="https://www.mojo-nation.com">Mojo Nation</a>.</p>
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		<title>Jazwares&#8217; David Winter – VP of BlueJ and Games at Jazwares – on launching the company’s new games division</title>
		<link>https://www.mojo-nation.com/jazwares-david-winter-vp-of-bluej-and-games-at-jazwares-on-launching-the-companys-new-games-division/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=jazwares-david-winter-vp-of-bluej-and-games-at-jazwares-on-launching-the-companys-new-games-division</link>
		
		<dc:creator><![CDATA[Billy Langsworthy]]></dc:creator>
		<pubDate>Tue, 10 Feb 2026 22:59:22 +0000</pubDate>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[BlueJ]]></category>
		<category><![CDATA[David Winter]]></category>
		<category><![CDATA[Jazwares]]></category>
		<guid isPermaLink="false">https://www.mojo-nation.com/?p=106133</guid>

					<description><![CDATA[<p>David Winter – VP of BlueJ and Games at Jazwares – tells us why, when it came to games, his first call was to the inventor community.</p>
<p>The post <a href="https://www.mojo-nation.com/jazwares-david-winter-vp-of-bluej-and-games-at-jazwares-on-launching-the-companys-new-games-division/">Jazwares&#8217; David Winter – VP of BlueJ and Games at Jazwares – on launching the company’s new games division</a> appeared first on <a href="https://www.mojo-nation.com">Mojo Nation</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong><img loading="lazy" decoding="async" class="alignnone size-full wp-image-106134" src="https://www.mojo-nation.com/files/2026/02/winter.jpg" alt="David Winter, Jazwares, BlueJ" width="700" height="400" srcset="https://www.mojo-nation.com/files/2026/02/winter.jpg 700w, https://www.mojo-nation.com/files/2026/02/winter-300x171.jpg 300w, https://www.mojo-nation.com/files/2026/02/winter-350x200.jpg 350w, https://www.mojo-nation.com/files/2026/02/winter-25x13.jpg 25w, https://www.mojo-nation.com/files/2026/02/winter-600x343.jpg 600w" sizes="auto, (max-width: 700px) 100vw, 700px" /></strong></p>
<p><strong>David, Jazwares recently launched a new games division! What made you think you could do that – and whom did you call first?</strong><br />
A fair bit of passion – and a little delusion if I’m being honest! But really, it came from the freedom Jazwares empowers its people to explore. It was the end of 2024 and BlueJ – our Blue Sky Innovation team – had just cleared its plate on other projects, and I was thinking, what’s next for us? I didn’t want to do another item; I wanted to try something more ambitious.</p>
<p>Since I joined Jazwares in 2020, the company’s expanded into several new categories: Pets, Costumes, Construction and Bedding/Pillows were all on the horizon. Games felt like the next frontier, but I knew launching a division, not just an item, was going to be incredibly challenging – I was going to need help. So: I called my mum…</p>
<p><strong>Ha!</strong><br />
Just kidding! I called the people who have been there for me since day one – because I knew I couldn’t do this without them… I called on inventors!</p>
<p><strong>I imagine you could’ve gone down a few routes… What made inventors your first call?</strong><br />
Some of the biggest titles and franchises in the games category have come from independent developers and inventors. If I’m breaking into a business with that kind of creative muscle ready to license their IP, you better believe they’re first on my speed dial.</p>
<p>There are other ways to break into this category, like acquiring companies, buying titles or building out a dedicated games team… But that’s time, money and a large overhead without immediate ROI. I was energized by the idea of launching a division through partnership, and I knew the team and I were ready to take this all the way.</p>
<p><strong>Had you tried games before at Jazwares?</strong><br />
I’d taken a few swings when I first joined. Suffice to say, they didn’t hit. Looking back, I understand why… I knew how to spot a great item, but I didn’t have what was needed to take it all the way back then. That was five years ago. BlueJ wasn’t where it is today&#8230; And honestly, neither was I. This time, I could feel it was going to be different.</p>
<p><strong>What changed?</strong><br />
Leading BlueJ over the last five years has pushed the team and me to grow. We’ve evolved from an early concepts group into a triple-threat powerhouse, capable of turning concepts into fully fleshed out businesses, making it a lot easier for the company to greenlight. I learned from my past attempts and came to leadership this time with a fully branded, turn-key opportunity instead of an item. So this fall, we’re launching into the category with four new games – and it’s been really exciting to see it come to light.</p>
<p><strong>What went into developing these titles?</strong><br />
To get into the games business, we really took our time studying the category. From Circana data to retail walks, we dug into every facet of the business: mechanics, price points, packaging, branding, rule sheets… When it came time to choose the titles, I knew exactly how I wanted to do this.</p>
<p><strong>For example?</strong><br />
I chose games you can pick up and start playing almost instinctively; you barely need a rule sheet. But if you do flip it open, the rules are as thoughtfully designed as the packaging, so they’re actually enjoyable and fun to read. Personally, I love quick games that have that little twist or trick you can master&#8230; The kind of mechanic that pushes you to outsmart other players just a bit more each time. That’s how “one more round!” can turn into an entire evening. Multi-generational play and licensing are part of our DNA at Jazwares and had to be key elements of our gaming strategy. You’ll see all that and more in these titles.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-106239" src="https://www.mojo-nation.com/files/2026/02/pooch.jpg" alt="David Winter, Jazwares, BlueJ" width="700" height="400" srcset="https://www.mojo-nation.com/files/2026/02/pooch.jpg 700w, https://www.mojo-nation.com/files/2026/02/pooch-300x171.jpg 300w, https://www.mojo-nation.com/files/2026/02/pooch-350x200.jpg 350w, https://www.mojo-nation.com/files/2026/02/pooch-25x13.jpg 25w, https://www.mojo-nation.com/files/2026/02/pooch-600x343.jpg 600w" sizes="auto, (max-width: 700px) 100vw, 700px" /></p>
<p><strong>Great segue! Can you shed light on the titles?</strong><br />
Yes! I’ve pitched this a hundred times over to retail, so it’s nice to immortalise it in print! Starting with a game for our youngest players is Pooch on the Loose from our partners over on Lambton Place: Seven Towns! It’s a friendly chase of cats and dogs that has kids racing around the board collecting tasty treats as puppies! But watch out&#8230; There’s a pair of pesky feline Park Purrtrollers looking to nab you in their net and take those treats for themselves! All you need to do is get home with three bones to win before getting caught.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-106240" src="https://www.mojo-nation.com/files/2026/02/Banana.jpg" alt="David Winter, Jazwares, BlueJ" width="700" height="400" srcset="https://www.mojo-nation.com/files/2026/02/Banana.jpg 700w, https://www.mojo-nation.com/files/2026/02/Banana-300x171.jpg 300w, https://www.mojo-nation.com/files/2026/02/Banana-350x200.jpg 350w, https://www.mojo-nation.com/files/2026/02/Banana-25x13.jpg 25w, https://www.mojo-nation.com/files/2026/02/Banana-600x343.jpg 600w" sizes="auto, (max-width: 700px) 100vw, 700px" /></p>
<p><strong>Lovely! What else?</strong><br />
Then we have a fast-flipping card game called Banana Panic – also from our friends at Seven Towns. It’s full of quick thinking, fast reflexes and a bit of light strategy that’ll have you going bananas! This is the perfect game you can bring to family game night, parties, and social ice breakers.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-106238" src="https://www.mojo-nation.com/files/2026/02/Spellio.jpg" alt="David Winter, Jazwares, BlueJ" width="700" height="400" srcset="https://www.mojo-nation.com/files/2026/02/Spellio.jpg 700w, https://www.mojo-nation.com/files/2026/02/Spellio-300x171.jpg 300w, https://www.mojo-nation.com/files/2026/02/Spellio-350x200.jpg 350w, https://www.mojo-nation.com/files/2026/02/Spellio-25x13.jpg 25w, https://www.mojo-nation.com/files/2026/02/Spellio-600x343.jpg 600w" sizes="auto, (max-width: 700px) 100vw, 700px" /></p>
<p>Another card game we have is so fast, smart, fun and addictive… If you can make a three- letter word, you can play Spellio! It’s a word- driven challenge that’s going to spur creativity, conversation, competition and those ‘one more round’ moments. I had the pleasure of being introduced to Max Gelbert and Deb and David Raiser, who were selling their game at New York Toy Fair… When I played this at their booth, it was an instant license for me.</p>
<p>To round out the line, when this opportunity came my way, it was an immediate “connection” and I “closed it off” with them right away. We had the pleasure of developing a game based on the most talked-about dating show on reality TV: LOVE ISLAND! And our game Love Island: Villa Life is going to let you take the Villa vibes home to play like a real Islander. All four games are launching this Fall!</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-106398" src="https://www.mojo-nation.com/files/2026/02/love.jpg" alt="David Winter, Jazwares" width="700" height="400" srcset="https://www.mojo-nation.com/files/2026/02/love.jpg 700w, https://www.mojo-nation.com/files/2026/02/love-300x171.jpg 300w, https://www.mojo-nation.com/files/2026/02/love-350x200.jpg 350w, https://www.mojo-nation.com/files/2026/02/love-25x13.jpg 25w, https://www.mojo-nation.com/files/2026/02/love-600x343.jpg 600w" sizes="auto, (max-width: 700px) 100vw, 700px" /></p>
<p><strong>Exciting times. What have you learned from this games journey?</strong><br />
I’ve learned that our core values – passion, collaboration and humility – really do sit at the centre of everything we do. It’s what makes being a Jazmanian and working alongside other Jazmanians genuinely special. I was passionate about trying something new, and – honestly – being a little naive about it helped.</p>
<p>I didn’t know all the reasons why it would be hard, but not knowing the rules means you’re not limited by them. At the same time, I was very aware that I didn’t know everything to get this done. I wasn’t ashamed to ask what might’ve sounded like dumb questions, and leaned on friends and colleagues who walked this road before. It was no surprise that people were more than happy to lend their expertise and share knowledge… Collaboration is what moves things forward. When we’re working together, anything becomes possible.</p>
<p>To my team, I share a special thank you for trusting me to lead us on this journey; for your patience as we navigated the unknown, and your tremendous passion to go above and beyond to drive results.</p>
<p><strong>What’s next for BlueJ?</strong><br />
The sky’s the limit for us. We’re cooking up more game titles, developing new toy product lines and I’m going to keep taking those big swings in new areas. When Mojo gave me that Design Icon award a few years ago, I figured I’d better live up to it.</p>
<p>–</p>
<p>To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter <a href="http://www.mojo-nation.com">here</a></p>
<p>The post <a href="https://www.mojo-nation.com/jazwares-david-winter-vp-of-bluej-and-games-at-jazwares-on-launching-the-companys-new-games-division/">Jazwares&#8217; David Winter – VP of BlueJ and Games at Jazwares – on launching the company’s new games division</a> appeared first on <a href="https://www.mojo-nation.com">Mojo Nation</a>.</p>
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		<title>Jazwares teams with Netflix for KPop Demon Hunters Squishmallows and BumBumz</title>
		<link>https://www.mojo-nation.com/jazwares-teams-with-netflix-for-kpop-demon-hunters-squishmallows-and-bumbumz/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=jazwares-teams-with-netflix-for-kpop-demon-hunters-squishmallows-and-bumbumz</link>
		
		<dc:creator><![CDATA[Billy Langsworthy]]></dc:creator>
		<pubDate>Thu, 04 Dec 2025 22:01:04 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[BumBumz]]></category>
		<category><![CDATA[Jazwares]]></category>
		<category><![CDATA[Jeremy Padawer]]></category>
		<category><![CDATA[KPop]]></category>
		<category><![CDATA[Netflix]]></category>
		<category><![CDATA[Squishmallows]]></category>
		<guid isPermaLink="false">https://www.mojo-nation.com/?p=105229</guid>

					<description><![CDATA[<p>"Being involved in fandoms such as KPop Demon Hunters reinforces our commitment to shaping products at the intersection of pop culture, collecting and play," said Jeremy Padawer, Chief Brand Officer at Jazwares.</p>
<p>The post <a href="https://www.mojo-nation.com/jazwares-teams-with-netflix-for-kpop-demon-hunters-squishmallows-and-bumbumz/">Jazwares teams with Netflix for KPop Demon Hunters Squishmallows and BumBumz</a> appeared first on <a href="https://www.mojo-nation.com">Mojo Nation</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong><img loading="lazy" decoding="async" class="alignnone size-full wp-image-105230" src="https://www.mojo-nation.com/files/2025/12/Jazwares.jpg" alt="Jazwares, Netflix, KPop, Squishmallows, BumBumz, Jeremy Padawer" width="700" height="400" srcset="https://www.mojo-nation.com/files/2025/12/Jazwares.jpg 700w, https://www.mojo-nation.com/files/2025/12/Jazwares-300x171.jpg 300w, https://www.mojo-nation.com/files/2025/12/Jazwares-350x200.jpg 350w, https://www.mojo-nation.com/files/2025/12/Jazwares-25x13.jpg 25w, https://www.mojo-nation.com/files/2025/12/Jazwares-600x343.jpg 600w" sizes="auto, (max-width: 700px) 100vw, 700px" /></strong></p>
<p><strong>Jazwares has partnered with Netflix for a line of KPop Demon Hunters Squishmallows and BumBumz.</strong></p>
<p>Arriving in 2026, the line includes a 12&#8243; Derpy Squishmallows and 8&#8243; Sussie Squishmallows, as well as plush based on the film&#8217;s heroes, villains and sidekicks.</p>
<p>KPop Demon Hunters Squishmallows will be available worldwide, and other Jazwares plush brands will be available in the US, Canada, Latin America, EMEA, Australia and New Zealand.</p>
<p>“KPop Demon Hunters has taken the world by storm and we&#8217;re putting fans at the center of the action,&#8221; said Jeremy Padawer, Chief Brand Officer at Jazwares.</p>
<p>&#8220;An epic and comprehensive line of plush, including our global phenomenon Squishmallows, lets kids and collectors step into the universe that’s buzzing across screens and social media. Being involved in fandoms such as KPop Demon Hunters reinforces our commitment to shaping products at the intersection of pop culture, collecting and play.”</p>
<p>–</p>
<p>To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter <a href="http://www.mojo-nation.com">here</a></p>
<p>The post <a href="https://www.mojo-nation.com/jazwares-teams-with-netflix-for-kpop-demon-hunters-squishmallows-and-bumbumz/">Jazwares teams with Netflix for KPop Demon Hunters Squishmallows and BumBumz</a> appeared first on <a href="https://www.mojo-nation.com">Mojo Nation</a>.</p>
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		<title>Jazwares signs as global master toy partner for Miraculous</title>
		<link>https://www.mojo-nation.com/jazwares-signs-as-global-master-toy-partner-for-miraculous/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=jazwares-signs-as-global-master-toy-partner-for-miraculous</link>
		
		<dc:creator><![CDATA[Billy Langsworthy]]></dc:creator>
		<pubDate>Wed, 12 Nov 2025 21:42:33 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Jazwares]]></category>
		<category><![CDATA[Jeremy Padawer]]></category>
		<category><![CDATA[Judd Karofsky]]></category>
		<category><![CDATA[Miraculous]]></category>
		<category><![CDATA[Roz Nowicki]]></category>
		<guid isPermaLink="false">https://www.mojo-nation.com/?p=104947</guid>

					<description><![CDATA[<p>"We couldn’t be more excited to bring our distinctive design innovation and fan-first approach to Miraculous," said Judd Karofsky, Jazwares’ Executive Vice President of Licensing.</p>
<p>The post <a href="https://www.mojo-nation.com/jazwares-signs-as-global-master-toy-partner-for-miraculous/">Jazwares signs as global master toy partner for Miraculous</a> appeared first on <a href="https://www.mojo-nation.com">Mojo Nation</a>.</p>
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										<content:encoded><![CDATA[<p><strong><img loading="lazy" decoding="async" class="alignnone size-full wp-image-104948" src="https://www.mojo-nation.com/files/2025/11/mirac.jpg" alt="Jazwares, Miraculous, Roz Nowicki, Judd Karofsky, Jeremy Padawer" width="700" height="400" srcset="https://www.mojo-nation.com/files/2025/11/mirac.jpg 700w, https://www.mojo-nation.com/files/2025/11/mirac-300x171.jpg 300w, https://www.mojo-nation.com/files/2025/11/mirac-350x200.jpg 350w, https://www.mojo-nation.com/files/2025/11/mirac-25x13.jpg 25w, https://www.mojo-nation.com/files/2025/11/mirac-600x343.jpg 600w" sizes="auto, (max-width: 700px) 100vw, 700px" /></strong></p>
<p><strong>Jazwares has signed to become the exclusive global master toy partner for Miraculous – Tales of Ladybuy &amp; Cat Noir.</strong></p>
<p>Under the terms of the multi-year agreement, Jazwares will develop action figures, fashion dolls, role play, plush, vehicles, collectibles, playsets and seasonal items. The first product line is slated to debut in Spring 2027.</p>
<p>“Miraculous, celebrating its 10th anniversary this year, has grown into a multigenerational global fandom driven by its empowering themes, dynamic superhero storytelling, and unmistakable Parisian style,” said Roz Nowicki, Global Head of Consumer Products at Miraculous Corp.</p>
<p>“Jazwares has proven their exceptional ability to ignite fan culture with meaningful play, and innovate at lightning speed to build consumer franchises with staying power. Their unmatched momentum and creative energy make them the ideal partner to lead the next chapter for our franchise – its most ambitious chapter yet.”</p>
<p>Judd Karofsky, Jazwares’ Executive Vice President of Licensing, added: “With an expanded slate of content coming over the next several years, we couldn’t be more excited to bring our distinctive design innovation and fan-first approach to Miraculous, one of the most beloved modern superhero brands.&#8221;</p>
<p>Jeremy Padawer, Chief Brand Officer at Jazwares, said: &#8220;At Jazwares, we create toy universes that connect deeply with audiences – from imaginative play to premium collectibles – and Miraculous provides the perfect canvas to expand that world. Fans can expect a line that celebrates everything they love: heart, fashion, fantasy, transformation and epic adventure.&#8221;</p>
<p>–</p>
<p>To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter <a href="http://www.mojo-nation.com">here</a></p>
<p>The post <a href="https://www.mojo-nation.com/jazwares-signs-as-global-master-toy-partner-for-miraculous/">Jazwares signs as global master toy partner for Miraculous</a> appeared first on <a href="https://www.mojo-nation.com">Mojo Nation</a>.</p>
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		<title>Jazwares named official worldwide plush licensee for FIFA World Cup 2026</title>
		<link>https://www.mojo-nation.com/jazwares-named-official-worldwide-plush-licensee-for-fifa-world-cup-2026/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=jazwares-named-official-worldwide-plush-licensee-for-fifa-world-cup-2026</link>
		
		<dc:creator><![CDATA[Billy Langsworthy]]></dc:creator>
		<pubDate>Mon, 27 Oct 2025 21:46:59 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[FIFA]]></category>
		<category><![CDATA[Jazwares]]></category>
		<category><![CDATA[Sam Ferguson]]></category>
		<guid isPermaLink="false">https://www.mojo-nation.com/?p=104693</guid>

					<description><![CDATA[<p>"From the official mascot designs to celebrating the sport’s classic iconography, this collection is our tribute to the passion, pride, and unity that define the game," said Sam Ferguson, Senior Vice President of Global Licensing at Jazwares.</p>
<p>The post <a href="https://www.mojo-nation.com/jazwares-named-official-worldwide-plush-licensee-for-fifa-world-cup-2026/">Jazwares named official worldwide plush licensee for FIFA World Cup 2026</a> appeared first on <a href="https://www.mojo-nation.com">Mojo Nation</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong><img loading="lazy" decoding="async" class="alignnone size-full wp-image-104694" src="https://www.mojo-nation.com/files/2025/10/jazwares-1.jpg" alt="Jazwares, FIFA, Sam Ferguson" width="700" height="400" srcset="https://www.mojo-nation.com/files/2025/10/jazwares-1.jpg 700w, https://www.mojo-nation.com/files/2025/10/jazwares-1-300x171.jpg 300w, https://www.mojo-nation.com/files/2025/10/jazwares-1-350x200.jpg 350w, https://www.mojo-nation.com/files/2025/10/jazwares-1-25x13.jpg 25w, https://www.mojo-nation.com/files/2025/10/jazwares-1-600x343.jpg 600w" sizes="auto, (max-width: 700px) 100vw, 700px" /></strong></p>
<p><strong>FIFA has named Jazwares as the official worldwide plush licensee for next year&#8217;s FIFA World Cup 2026.</strong></p>
<p>Jazwares&#8217; offering will span plush items, wearables and novelties inspired by the tournament’s &#8216;energy and global unity&#8217;. Designs range from pieces honouring participating nations to plush versions of the competition mascots – Maple the Moose, Zayu the Jaguar and Clutch the Bald Eagle.</p>
<p>“The FIFA World Cup is more than a competition; it’s a stage where history is written and the world comes together,” said Sam Ferguson, Senior Vice President of Global Licensing at Jazwares.</p>
<p>“To see our creations become part of that story is an honour beyond measure. Partnering with FIFA enables us to do what we do best on the grandest stage imaginable: inspire joy, spark imagination, and create first-of-their-kind keepsakes that will live in the hearts and homes of fans everywhere. From the official mascot designs to celebrating the sport’s classic iconography, this collection is our tribute to the passion, pride, and unity that define the game.&#8221;</p>
<p>The official FIFA World Cup 2026 product collection from Jazwares will debut in June 2026.</p>
<p>–</p>
<p>To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter <a href="http://www.mojo-nation.com">here</a></p>
<p>The post <a href="https://www.mojo-nation.com/jazwares-named-official-worldwide-plush-licensee-for-fifa-world-cup-2026/">Jazwares named official worldwide plush licensee for FIFA World Cup 2026</a> appeared first on <a href="https://www.mojo-nation.com">Mojo Nation</a>.</p>
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		<title>Jazwares and Warner Bros. Discovery debut plush range across brands like IT, Gremlins and more</title>
		<link>https://www.mojo-nation.com/jazwares-and-warner-bros-discovery-debut-plush-range-across-brands-like-it-gremlins-and-more/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=jazwares-and-warner-bros-discovery-debut-plush-range-across-brands-like-it-gremlins-and-more</link>
		
		<dc:creator><![CDATA[Billy Langsworthy]]></dc:creator>
		<pubDate>Tue, 21 Oct 2025 21:25:47 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Gerhard Runken]]></category>
		<category><![CDATA[Jazwares]]></category>
		<category><![CDATA[Warner Bros]]></category>
		<guid isPermaLink="false">https://www.mojo-nation.com/?p=104636</guid>

					<description><![CDATA[<p>“The horror and otherworldly genres have massive multigenerational appeal,” said Gerhard Runken, Executive Vice President of Brand &#038; Marketing at Jazwares. </p>
<p>The post <a href="https://www.mojo-nation.com/jazwares-and-warner-bros-discovery-debut-plush-range-across-brands-like-it-gremlins-and-more/">Jazwares and Warner Bros. Discovery debut plush range across brands like IT, Gremlins and more</a> appeared first on <a href="https://www.mojo-nation.com">Mojo Nation</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong><img loading="lazy" decoding="async" class="alignnone size-full wp-image-104638" src="https://www.mojo-nation.com/files/2025/10/jazwares.jpg" alt="Jazwares, Warner Bros., Gerhard Runken" width="700" height="400" srcset="https://www.mojo-nation.com/files/2025/10/jazwares.jpg 700w, https://www.mojo-nation.com/files/2025/10/jazwares-300x171.jpg 300w, https://www.mojo-nation.com/files/2025/10/jazwares-350x200.jpg 350w, https://www.mojo-nation.com/files/2025/10/jazwares-25x13.jpg 25w, https://www.mojo-nation.com/files/2025/10/jazwares-600x343.jpg 600w" sizes="auto, (max-width: 700px) 100vw, 700px" /></strong></p>
<p><strong>Jazwares has partnered with Warner Bros. Discovery Global Consumer Products on a plush collection inspired by horror franchises like IT, Beetlejuice and Gremlins.</strong></p>
<p>“The horror and otherworldly genres have massive multigenerational appeal, so we are mirroring the thrill for core fans with plush that authentically captures the personality and spirit of these fan-favourite characters,” said Gerhard Runken, Executive Vice President of Brand &amp; Marketing at Jazwares.</p>
<p>“Our partnership combines Warner Bros. Discovery’s legendary characters with Jazwares’ Industry leading innovation in plush to create collectible must-haves for fans of all ages. Whether you’re into super heroes, nostalgia, or a little horror flair, there’s a plush for everyone.”</p>
<p>Beyond horror, Jazwares&#8217; plush range also spans Warner Bros. Discovery IP like Harry Potter, DC, The Wizard of Oz, FRIENDS, Gilmore Girls, Looney Tunes, Scooby-Doo and The Powerpuff Girls.</p>
<p>The first wave of plush and BumBumz is available now at Walmart, Target, and Amazon.</p>
<p>–</p>
<p>To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter <a href="http://www.mojo-nation.com">here</a></p>
<p>The post <a href="https://www.mojo-nation.com/jazwares-and-warner-bros-discovery-debut-plush-range-across-brands-like-it-gremlins-and-more/">Jazwares and Warner Bros. Discovery debut plush range across brands like IT, Gremlins and more</a> appeared first on <a href="https://www.mojo-nation.com">Mojo Nation</a>.</p>
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		<title>Jazwares launches limited-edition Squishmallows to support American Cancer Society</title>
		<link>https://www.mojo-nation.com/jazwares-launches-limited-edition-squishmallows-to-support-american-cancer-society/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=jazwares-launches-limited-edition-squishmallows-to-support-american-cancer-society</link>
		
		<dc:creator><![CDATA[Billy Langsworthy]]></dc:creator>
		<pubDate>Sun, 12 Oct 2025 20:37:14 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Jazwares]]></category>
		<category><![CDATA[Laura Zebersky]]></category>
		<category><![CDATA[Nickki Reeves]]></category>
		<guid isPermaLink="false">https://www.mojo-nation.com/?p=101357</guid>

					<description><![CDATA[<p>“At Jazwares, we believe in making a meaningful impact in the lives of children and families through play,” said Laura Zebersky, President at Jazwares.</p>
<p>The post <a href="https://www.mojo-nation.com/jazwares-launches-limited-edition-squishmallows-to-support-american-cancer-society/">Jazwares launches limited-edition Squishmallows to support American Cancer Society</a> appeared first on <a href="https://www.mojo-nation.com">Mojo Nation</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong><img loading="lazy" decoding="async" class="alignnone size-full wp-image-101358" src="https://www.mojo-nation.com/files/2025/10/Jaz.jpg" alt="Jazwares, Laura Zebersky, Nickki Reeves" width="700" height="400" srcset="https://www.mojo-nation.com/files/2025/10/Jaz.jpg 700w, https://www.mojo-nation.com/files/2025/10/Jaz-300x171.jpg 300w, https://www.mojo-nation.com/files/2025/10/Jaz-350x200.jpg 350w, https://www.mojo-nation.com/files/2025/10/Jaz-25x13.jpg 25w, https://www.mojo-nation.com/files/2025/10/Jaz-600x343.jpg 600w" sizes="auto, (max-width: 700px) 100vw, 700px" /></strong></p>
<p><strong>Jazwares has debuted Stephamos, a limited-edition Squishmallows plush created to raise funds for the American Cancer Society.</strong></p>
<p>Launching later this month, Stephamos is a blue and yellow phoenix, with 100% of net proceeds benefiting the American Cancer Society.</p>
<p>“At Jazwares, we believe in making a meaningful impact in the lives of children and families through play,” said Laura Zebersky, President at Jazwares.</p>
<p>“With this special Squishmallows, we have the opportunity not only to support the American Cancer Society’s critical mission but also bring smiles to patients and their families when they need it most.”</p>
<p>In addition to the direct-to-consumer launch, 2,500 Stephamos Squishmallows will be donated to American Cancer Society Hope Lodge communities nationwide.</p>
<p>Nickki Reeves, ACS SVP for Enterprise Corporate Partnerships &amp; Sports Alliances, added: “Stephamos Squishmallows bring hope, healing and hugs to families facing cancer. We’re grateful to Jazwares for creating ‘Stephamos’ and helping brighten the days of people facing cancer and their loved ones.&#8221;</p>
<p>–</p>
<p>To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter <a href="http://www.mojo-nation.com">here</a></p>
<p>The post <a href="https://www.mojo-nation.com/jazwares-launches-limited-edition-squishmallows-to-support-american-cancer-society/">Jazwares launches limited-edition Squishmallows to support American Cancer Society</a> appeared first on <a href="https://www.mojo-nation.com">Mojo Nation</a>.</p>
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