Hasbro is launching a NERF range centred around Netflix’s live action One Piece series, to coincide with season two of the show landing in March.

The NERF One Piece Going Merry Blaster, available at Target, comes with a clip-on holster, hammer priming and eight NERF Elite foam darts.

Elsewhere, the NERF One Piece Zoro’s Katana (Sandai Kitetsu), Katana (Wado Ichimonji) and Katana (Yubashiri) captures the looks of the katanas wielded by Roronoa Zoro in the live-action series. Each foam blade with a plastic core and foam hilt, and the assortment includes three different katanas. The Katana line lands at Walmart in March.

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Wilder has teamed up with Hasbro to create a NERF Battle Play Experience Targets and Accessories line.

Set to launch in July, the collection spans interactive targets, battle glasses and wearable vests.

The 360 Battlezone targets boast SFX sounds that play as you fight off zombie, dinosaur and robot threats, while Strike ‘N’ Score allows players to compete in head-to-head battles or solo play.

Elsewhere, the Zombie Spin Strike electronic target features three speed modes, and each successful Zombie hit splits the target. The Bot Arena Clash boasts four interactive game modes, as players take down robots and drones, rack up points, and race against the clock.
“This launch is a full-circle moment for me,” said Casey Karls, CEO of Wilder.

“Growing up, NERF was such a big part of my life, making battlefields in my basement and now, with our stellar PD team we get to contribute to the innovation that inspired me as a kid. Our new line transforms how kids play by blending immersive technology with action-packed fun. It’s an exciting step forward for Wilder and the product line as a whole.”

Bradley Bowman, Senior Director, Licensed Consumer Products, Global Toy at Hasbro, added: “We’ve had a blast – no pun intended – working with Wilder to take the NERF play experience to exhilarating new heights with video game-inspired battle targets and accessories to complement Hasbro’s NERF blasters.

“Innovation, fun and heart-pounding adrenaline are core aspects of NERF’s DNA. Pair that with Wilder’s creativity and high energy play, and we have a recipe for success.”

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Hasbro has launched its new NERF N SERIES blasters and N1 darts.

The blaster range includes the Infinite, Pinpoint, Agility, Ward and Gear Up pack, each designed to be faster and more accurate than NERF ELITE 2.0.

The Infinite dart blaster boasts a 40-dart capacity battle belt that lets consumers reload darts quickly and easily as they play. The pump-action Infinite blaster includes 80 NERF N1 foam darts and has onboard 16-dart storage.

The bolt-action Pinpoint blaster is built for accuracy, has a 10-dart clip and includes 18 NERF N1 foam darts, while Agility is a lightweight, compact option. The Ward blaster is another compact, lightweight design. This one boasts a 2-dart capacity, pull-back priming, and includes 2 N1 foam darts.

Finally, the NERF N SERIES Gear Up pack includes three different blasters and two NERF accessories to create 10 different blaster styles. The Flex blaster and Dealer blaster are single-fire blasters with pull-down priming, while the bolt action Wielder blaster fires 4 darts in a row.

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Europe’s first NERF Action Xperience attraction has opened at Manchester’s Trafford Palazzo.

Situated on the ground floor at Trafford Palazzo and spanning 35,000 square feet, the attraction features four NERF zones, including thematic blaster battlegrounds, training activities and a NERF sports arena.

The venue is managed by Manchester-based entertainment specialists Rocafella Leisure under license from Hasbro.

“We had a clear vision of what we wanted to achieve, and I’m incredibly proud of our team for bringing that to fruition,” said Chris Hayes, Rocafella Leisure’s Chief Executive Officer.

“The initial feedback has accelerated our plans to expand the concept into further regions throughout the UK.”

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Following launches in the US and UK, NERF Action Xperience centres are set to open in China.

Kingsmen Xperience and Max-Matching Entertainments have partnered with Hasbro on the project, with the first NERF Action Xperience centre opening in Beijing in 2025.

Centres will range in size from 1,500 m2 to 4,500m2, and will boast blaster battle zones, sports challenges, an obstacle course, food and beverage areas and a retail store.

“For nearly 55-years, NERF has grown from a toy brand to a true social, active play lifestyle with a passionate global following and footprint across more than 25 diverse categories,” said Matt Proulx, Vice President, Global Experiences, Partnerships and Music at Hasbro.

“NERF Action Xperience is a perfect example of how the spirit of the NERF brand can be translated to new and truly immersive touchpoints for fans. Following excitement for NERF Action Xperience centres in the US and UK, we’re eager to expand our reach with Kingsmen Xperience and Max-Matching Entertainments and bring adrenaline-packed experiences and dynamic gaming to our fans in China.”

Owen Zhao, President of Max-Matching Entertainments, added: “China is one of the world’s fastest growing markets for family entertainment products. There has been a growing demand for world-class leisure and entertainment experiences and destinations by families and young travelers. Our strategic partnership with Kingsmen Xperience will introduce a line-up of adrenaline-pumping adventures, taking the NERF Action Xperience to a new level in China.”

Corey Redmond, Senior Executive Vice President of Kingsmen Xperience, continued: “The strategic partnership with Max-Matching Entertainments is a perfect complement to our core skill sets and represents our continued commitment to expand the NERF Action Xperience throughout China and Asia-Pacific.”

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Hasbro has teamed up with Minecraft to bring a NERF World experience into the game.

In this free DLC, players use NERF blasters to target Minecraft mobs in different arenas inspired by locations from the game. There’s blaster battles, a NERF-themed arena, parkour challenges and a final boss fight with the NERF Ender Dragon.

The in-game experience also integrates real-world products into its gameplay, including Hasbro’s Minecraft NERF Ender Dragon Blaster.

The Minecraft NERF World DLC will be available for Minecraft: Bedrock Edition via Minecraft Marketplace from October 2nd.
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Hasbro has partnered with Minecraft on a licensed Nerf collection.

The range of Nerf Minecraft blasters includes a Minecraft Pillager’s Crossbow and the Minecraft Dungeons Stormlander.

Also available is a line of Nerf MicroShots featuring the Minecraft Ender Dragon, Minecraft Ghast, and Minecraft Guardian.

“Minecraft inspires and values creative and imaginative play, much like the Nerf brand, and we can’t wait for fans worldwide to get their hands on this epic collaboration,” said Adam Kleinman, SVP & General Manager of Nerf.

“Partnering with a gaming giant like Minecraft lets us expand on the infinite fun of the game in the real world with active, adventurous battles Nerf is known for.”

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Nerf Ultimate Championship, a VR game from Secret Location, is coming to Oculus Quest in 2022.

The game allows players to compete in head-to-head team matches within a futuristic arena filled with roaring fans. It features a wide range of blasters and will boast a suite of avatar and blaster customisation options.
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“Nerf Ultimate Championship marks an important milestone for us as the first collaboration with our new parent company Hasbro,” said Kathryn Rawson, VP Content at Secret Location.

“Everyone on the team is excited to bring those epic Nerf battles from our childhood into the immersive world of VR and to the growing Oculus Quest audience when the game launches next year.”

Scott Ozarski, Brand Manager, Global Brand Marketing for Nerf, added: “We are thrilled to partner with Secret Location to take our legacy brand Nerf to new heights through the immersion of virtual reality.

“It translates the imaginative play, high physicality and fun competition that characterises the property to an all-new and exciting medium for our fans.”

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Following a collaboration on Candy Land earlier in the year, Hasbro has once again teamed up with Reebok, this time on a Nerf sneaker collection.

The range includes iterations of Reebok’s Pump Omni Zone II, Kamikaze II and Kamikaze II Low.

The NERF x Pump Omni Zone II “Light Jammer” features a glow-in-the dark upper and outsole, a graphic splatter print on vamp and collar inspired by Nerf archive.

Elsewhere, the NERF x Pump Omni Zone II “Big Bad Backboard” takes inspiration from the NERF Sports Nerfoop ‘90s Big Bad Backboard.

Further exploring the ‘90s aesthetic is the Kamikaze II “Backboard Breaker” featuring the Nerf logo on forefoot with splatter graphic on the eye-stays and heel. “

The Kamikaze II Low “Backboard Breaker” is a streamlined low-cut iteration of Kamikaze II, with a custom graphic sock liner illustration and packaging inspired by Shawn Kemp and the Nerf Sports Nerfoop Big Bad Backboard.

All sneakers in Nerf range arrive in limited-edition packaging that unfolds into a functioning doorjamb backboard for at-home hooping.

The NERF x Reebok footwear collection is available from June 25th.

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HYPE has teamed up with Hasbro to launch a Nerf kidswear collection.

The 40-piece collection boasts Nerf’s core colour palette of orange and blue – with pops of purple, neon green and yellow – and comes in unisex shapes for kids aged four to 14.

The range also includes metal water bottles, backbacks, lunch boxes and a limited number of blasters designed in HYPE’s heat map and graffiti prints, complete with co-branded darts.

Check out the range here

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