Posted on 24th November 2021
By Billy Langsworthy

Hasbro has partnered with Minecraft on a licensed Nerf collection.
The range of Nerf Minecraft blasters includes a Minecraft Pillager’s Crossbow and the Minecraft Dungeons Stormlander.
Also available is a line of Nerf MicroShots featuring the Minecraft Ender Dragon, Minecraft Ghast, and Minecraft Guardian.
“Minecraft inspires and values creative and imaginative play, much like the Nerf brand, and we can’t wait for fans worldwide to get their hands on this epic collaboration,” said Adam Kleinman, SVP & General Manager of Nerf.
“Partnering with a gaming giant like Minecraft lets us expand on the infinite fun of the game in the real world with active, adventurous battles Nerf is known for.”
—
To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here
More Recent News
The first products to launch will be collectible keyrings, while mini figures and plush items will be released in July.
“The Play District will give families the opportunity to step into the worlds they already love to create unforgettable memories,” said Matt Proulx, Senior Vice President of Global Experiences, Partnerships and Music at Hasbro.
The new show – hosted on the Mattel Adventures YouTube channel – targets a ‘new generation of young fans’.
“Playmobil is a natural fit for our one stop shop offer,” said Niraj Virji, Head of Buying at WHSmith.
Taking place on Friday February 5th 2027, the event will once again see game designers present their concepts to publishers at Spielwarenmesse.
“The Toy Desk reflects our ongoing commitment to putting members first and continually improving how we serve the toy community,” said Greg Ahearn, President & CEO of The Toy Association.