Hasbro, Safe Harbor Development and Kingsmen Xperience detail The Play District: Powered by Hasbro

Safe Harbor Development, Hasbro and Kingsmen Xperience have shed light on The Play District: Powered by Hasbro – an immersive entertainment destination set to open next year in Pigeon Forge, Tennessee.

The 50,000-square-foot Play District will boast three areas: Peppa Pig Playtime, NERF Action Xperience and Planet Playskool.

Peppa Pig Playtime will bring locations from the show to life while the NERF Action Xperience promises an obstacle course, arcade games, laser tag and a first-of-its-kind NERF ride. Planet Playskool will be a sensory-rich, interactive environment featuring experiences from IP like Play-Doh, PJ Masks, Mouse Trap and Transformers.

“At Safe Harbor Development, we’ve always believed the best experiences are measured by how people feel when they leave,” said Darby Campbell, Founder & Chairman of Safe Harbor Development.

“The Play District: Powered by Hasbro is more than an entertainment venue – it’s a reimagined family destination designed to create happy places and smiling faces. By combining iconic brands with immersive, interactive attractions, we’re creating a place where families can connect, spark their imaginations, and make lasting memories together. If families leave smiling and feeling closer than when they arrived, then we’ve done our job.”

Matt Proulx, Senior Vice President of Global Experiences, Partnerships and Music at Hasbro, added: “This collaboration between Safe Harbor Development, Kingsmen Xperience, and Hasbro allows us to extend our brands beyond the toy aisle and into real-world experiences.

“The Play District will give families the opportunity to step into the worlds they already love to create unforgettable memories.”

Corey Redmond, Senior Executive Vice President of Kingsmen Xperience, said: “Darby Campbell and Safe Harbor Development are renowned for their expertise and success in property development and providing exceptional guest experiences.

“Our partnership with them, along with Kingmen Xperience’s design and project management expertise, will realize our long-awaited plan to bring world-class Hasbro attractions and iconic brands to Pigeon Forge.”

Construction is currently underway, with more details – including opening timelines, ticketing and more – to be shared in the coming months.

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