Matt Proulx

Monopoly Lifesized: Travel Edition experience heads to Denver

“We are excited to partner with DCPA Off-Center to premiere the newest location for Monopoly Lifesized in the US,” said David Hutchinson, CEO of The Path Entertainment Group.

American Dream readies The Gameroom Powered by Hasbro

“Whether it’s a round of laser tag at the G.I. JOE Battle Station or drinks at the stunning Game Bar, there is something for every member of the family at The Gameroom,” said Bryan Gaus, Senior Vice President and General Manager of American Dream.

Hasbro and Kingsmen Xperience ready Planet Playskool immersive play centre

“For every child and family who steps through the doors of Planet Playskool, we hope they have an unforgettable experience,” said Matt Proulx, Senior Vice President of Global Experiences, Partnerships and Music at Hasbro.

Hasbro and Secret Location launch Lite-Brite experience in Las Vegas

“Lite-Brite: Worlds of Wonder is a perfect example of how the spirit of Lite-Brite can be translated to a new and truly immersive experience for fans of all generations,” said Matt Proulx, SVP of Experiences, Partnerships and Music at Hasbro.

NERF Action Xperience centres to open in China from 2025

“NERF Action Xperience is a perfect example of how the spirit of the NERF brand can be translated to new and truly immersive touchpoints for fans,” said Matt Proulx, VP of Global Experiences, Partnerships and Music at Hasbro.

Path Entertainment and Hasbro ready Clue Lifesized immersive experience.

“Fan response has been overwhelming for Monopoly Lifesized, so it was a no-brainer to reimagine another iconic Hasbro Gaming property as a large as life experience with Clue Lifesized,” said Matt Proulx, VP of Global Experiences, Partnerships and Music at Hasbro.

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