Hasbro and Secret Location launch Lite-Brite experience in Las Vegas

Hasbro, Secret Location, Lite-Brite, Matt Proulx

Hasbro has teamed up with Secret Location to launch a Lite-Brite experience in Las Vegas.

Lite-Brite: Worlds of Wonder is based at Illuminarium Las Vegas and opens on June 5th. The 60-minute experience sees guests step into three imaginative worlds filled with thousands of interactive lights, exploring a magical ocean, dinosaur-filled forests and a futuristic sci-fi city.

“For more than 50 years, Lite-Brite has sparked creativity, lit up imagination and inspired countless works of art,” said Matt Proulx, Senior Vice President Experiences, Partnerships and Music at Hasbro.

“Lite-Brite: Worlds of Wonder is a perfect example of how the spirit of Lite-Brite can be translated to a new and truly immersive experience for fans of all generations.”

Alan Greenberg, CEO of Illuminarium Experiences, added: “We’re excited to be the first entertainment complex to launch the Lite Brite: Worlds of Wonders experience.

“This new experience will bring back the amazing memories of play and we are excited to offer it in our state-of-the-art facilities.”

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