Hasbro and Kingsmen Xperience ready Planet Playskool immersive play centre

Kingsmen Xperience, Inc – under license by Hasbro, with its strategic partner Bright Play – is opening the first Planet Playskool family entertainment centre at Westfield Garden State Plaza in Paramus, New Jersey.

Opening on June 13th, the 20,000 square-foot entertainment destination boasts immersive play areas and interactive activity zones, including a real-life version of Hasbro’s Mouse Trap game and a Play-Doh Imagination Station.

Other attractions include a Transformers Autobot Ark, a Spirograph Art Studio and a Easy Bake Cafe.

“We are elated to launch the first in the world debut of Planet Playskool at Garden State Plaza”, said Corey Redmond, Senior Executive Vice President of Kingsmen Xperience, Inc.

“Having our first U.S. permanent family entertainment centre with these iconic Hasbro brands at one of the most popular malls in the country is a labour of love that we hope families and kids will enjoy and engage with for years to come.”

Matt Proulx – Senior Vice President, Global Experiences, Partnerships and Music at Hasbro – added: “At Hasbro, we are constantly seeking ways to create magic through immersive play experiences for fans and families.

“Planet Playskool not only brings this vision to life but takes it to the next level through STEAM-based activities that encourage kids to let their imagination run wild and practice their critical thinking skills, while getting them up and active. Visitors can express their unique selves through creative projects at the Play-Doh Imagination Station and get hands-on at Tinkertoy Town with construction activities, plus so much more.

“For every child and family who steps through the doors of Planet Playskool, we hope they have an unforgettable experience.”

For more about Planet Playskool, head to www.PlanetPlayskool.com.

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

LEGO debuts Fortnite sets

The four new sets include the LEGO Fortnite Durrr Burger, LEGO Fortnite Supply Llama, LEGO Fortnite Peely Bone and the LEGO Fortnite Battle Bus. ​​

Hasbro welcomes John Hight as President of Wizards of the Coast and Digital Gaming

“I admire John’s career focus on fostering community,” said Hasbro CEO Chris Cocks.

Mattel launches first blind Barbie doll

“We recognise that Barbie is much more than just a doll; she represents self-expression and can create a sense of belonging,” said Krista Berger, Senior Vice President of Barbie and Global Head of Dolls.

Moose Toys signs as master toy partner for The Amazing Digital Circus

“We are drawn to creators who are pushing the boundaries of innovation to partner with on new, game-changing toy brands,” said Paul Solomon, CEO, Moose Toys.

Napa Valley Toys’ Sally Connolly on her “under-engineering” approach to design

Napa Valley Toys’ Sally Connolly talks us through the origins of NightBuddies – and her hopes for the future.

Mojo Nation to launch Mojo Nation Magazine in January 2025

Aimed at the industry’s community of designers, inventors and IR execs, the Mojo Nation Magazine will boast design deep dives, in-depth interviews, opinion pieces and features.