Moose Toys has detailed its CrunchLabs toy line – a range it believes will “flip the STEM toy space on its head.”

Available this summer and developed in partnership with CrunchLabs’ Mark Rober, the line is designed to ‘instill confidence, spark curiosity and unlock problem-solving skills’.

“The CrunchLabs line by Mark Rober and Moose Toys is going to flip the STEM toy space on its head,” said Rob Wolf, Vice President of Global Marketing at Moose Toys.

“Traditionally STEM toys are purchased by parents for their kids. With CrunchLabs, we want kids’ enthusiasm around the products to fuel the brand’s trajectory to new heights. We’re bringing the most innovative toys to the market, led by Mark Rober – one of the most well-trusted, highly entertaining, scientific minds in the world. Supercharged by Mark’s global reach across YouTube, Netflix, and Samsung, this won’t just be a product launch; it will be a game-changer for STEM and toys in general.”

Mark Rober, Founder of CrunchLabs, added: “I love seeing science click for kids, so combining that with Moose’s innovation is magic. These toys are engineered to deliver huge, blow-your-mind, ‘wait, that’s how it works’ moments.

“Each toy will have a dedicated video from me showing the science behind how it works. Not only do you get the coolest toy, you actually learn the engineering behind it. I’ve always believed STEM toys could be way better, and our CrunchLabs line is what I always wanted when I was a kid.”

The extensive range includes at-home versions of Rober’s most iconic experiments, including Elephant Toothpaste Blast and the Egg Drop Challenge. The line also includes The Crunchinator, the Hover Ring Blaster and a Squirrel Dash game.

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

The post CrunchLabs range will “flip the STEM toy space on its head”, says Moose Toys appeared first on Mojo Nation.

Moose Toys has signed a multi-year global licensing deal with CrunchLabs and its founder, the YouTuber and former NASA engineer Mark Rober.

Under the agreement, the partners will develop a toy line that ‘leverages scientific and engineering principles to enhance and fully reimagine how toys are brought to life’.

“Moose has a reputation for elevating the fun factor and disrupting every category we enter,” said Rob Wolf, Vice President of Marketing at Moose Toys.

“Combining our WOW innovation with Mark’s unique and unmistakable style of content creation is just the equation to put these products at the forefront of fun, entertainment and, importantly, learning.

“Our licensing portfolio was built, and has grown, based on some of the biggest and most recognisable entertainment properties in the world. This new partnership with CrunchLabs represents that same level of ‘celebrity’ in a brand-new category – one with tremendous, untapped potential and poised to take a quantum leap forward in fun.”

Rober added: “My personal mission is to reach as many brains as possible with the message that science and engineering are really fun. Moose Toys is our perfect partner because they have such a strong track record of innovation and creativity worldwide.

“What we are making together is totally different from anything else on the market. It’s gonna blow people’s minds.”

Moose Toys and CrunchLabs’ product line is expected to land in summer 2026.

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

The post Moose Toys to enter STEM category through CrunchLabs collaboration appeared first on Mojo Nation.