BBC Studios has detailed a raft of new toy and game deals for Bluey.

BBC Studios has renewed its successful global partnership with Hasbro with co-branded games – including Operation, Guess Who?, Bop It! and more – launching later this year. ​

Elsewhere, a partnership with CATAN will see a Bluey edition of the game land in the US, Canada, UK, Australia, New Zealand and the Nordics in 2027.

BBC Studios’ collaboration with Jazwares has been extended for HugMees and Squishmallows in North America, with the addition of BumBumz plush this year, and global expansion across Australia, Latin America, and the UK.

In addition, partnerships for North America have been renewed with Spin Master, JAKKS Pacific and Sakar International.

“With over 45 billion minutes viewed and holding the No. 1 most-streamed title in the US for two years running, Bluey’s impact is undeniable – but for us, the screen is just the starting point,” said Suzy Lee Raia, EVP of Global Consumer Products at BBC Studios.

“Every partnership and experience we build is designed to create the kind of moments the episodes themselves deliver, ones that fans anticipate, gather around, share, and come back to again and again.”

Stephen Davies, SVP, Global Licensing at BBC Studios, added: “For us, extending Bluey beyond the screen is about finding meaningful ways for families to step into the world they already love – building authentic shared moments that hold their meaning across generations.

“Whether it’s through a live experience, a game or a book, every touchpoint is designed to capture the same sense of play and connection that defines the series – meeting audiences wherever they are and giving them new ways to engage, together.”

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BBC Studios and the LEGO Group have debuted the latest wave of Bluey sets across LEGO DUPLO, LEGO 4+ and LEGO 5+.

The LEGO Bluey Brick-Built Bluey Family set lets kids build and play with all four members of Bluey’s family – Bluey, Bingo, Mum and Dad – while the LEGO Bluey Grannies set includes a car with a flip‑up roof, a garden scene with a fence and flowers and a sandbox complete with a bucket, spade and sandcastle, plus two minifigures of Bluey and Bingo in their granny costumes.

Elsewhere, LEGO Bluey School set includes Bluey and Rusty minifigures, while the LEGO DUPLO Bluey Pizza Girls set sees kids role‑play running their own pizza delivery service as they take orders, make muddy pizzas and load them into Muffin’s car for delivery.

“Following the incredible response to our first LEGO Bluey sets, we’re thrilled to expand the world even further with four new additions to the LEGO DUPLO and LEGO Bluey portfolio,” said Suzy Lee Raia, EVP of Global Consumer Products at BBC Studios.

“These new sets introduce even more characters, locations and playful moments that families know and love from the show, inviting children and parents to build and play together. Bluey’s universal themes of creativity, connection and everyday family life continue to translate beautifully into LEGO play, and we can’t wait to see how fans bring these new sets to life at home.”

Michaela Edgerley Stovicek, Global Head of Preschool Audience at the LEGO Group, added: “Bluey captures the joy of everyday family moments and that makes it a perfect match for LEGO building and play. With these new LEGO Bluey preschool playsets, we wanted to bring those familiar stories, characters and shared moments of fun to life in ways that inspire creativity, connection and playful storytelling for families and young builders everywhere.”

The new LEGO Bluey sets are available from June 1st.

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LEGO and BBC Studios have debuted the first wave of Bluey LEGO sets at New York Toy Fair.

The six sets launch on June 1st and span LEGO DUPLO and LEGO 4+ ranges.

“We are over the moon to bring the fun of Bluey to life with our new LEGO 4+ and LEGO DUPLO sets,” said Roberta Cardazzo, Design Manager on LEGO DUPLO Bluey.

“Just like Bluey and her family, these sets are all about having ‘Heaps of Fun’ and encouraging children and families to explore their creativity and imagination, all while learning through play. We hope families everywhere will enjoy building and playing together, creating their own memorable adventures!”

Suzy Lee Raia, SVP of Global Consumer Products at BBC Studios, added: “We are excited to finally unveil all six LEGO Bluey sets to the world! It’s truly wonderful to see the beloved world of Bluey come to life with LEGO bricks. Plus, Bluey is the first IP to be developed into both LEGO 4+ and LEGO DUPLO ranges, which is a testament to the show’s cross-generational appeal.

“With 154 episodes and 20 ‘Minisodes,’ there are countless memorable games, moments, and stories from the series that families all over the world can recreate and reimagine together with these fantastic sets.”

The two LEGO DUPLO sets are Ice Cream Trip with Bluey and Bluey’s Family House. Ice Cream Trip comes with Bandit and Bluey DUPLO figures as well as their family car.

Elsewhere, the LEGO DUPLO Family House set comes with a memory game and includes figures of Bluey, Bingo, and Chilli.

The 4+ sets include Bluey’s Family House, Bluey’s Beach & Family Car Trip, Playground Fun with Bluey and Chloe, and the Bluey Tea Party Recruitment bag.

The Bluey’s Family House set includes the full Heeler family in LEGO minifigure form, alongside accessories and elements that are easter eggs from the show – like the muddy pizza, keep-uppy balloon, pavlova dessert and the long dog.

The Bluey’s Beach & Family Car Trip set features minifigures Bluey, Bingo and Chilli, as well as the Heeler family car.

The Playground Fun with Bluey and Chloe features minifigures of Bluey and Chloe, with a playground complete with a slide, jungle gym, rotating pelican ride and pink seesaw from the show.

Finally, the Bluey Tea Party Recruitment bag includes minifigures of Bluey and Chattermax for fans to play out a garden-side tea party.

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