BBC Studios details upcoming Bluey toy and game collabs, including CATAN, Bop It, BumBumz and more

BBC Studios has detailed a raft of new toy and game deals for Bluey.

BBC Studios has renewed its successful global partnership with Hasbro with co-branded games – including Operation, Guess Who?, Bop It! and more – launching later this year. ​

Elsewhere, a partnership with CATAN will see a Bluey edition of the game land in the US, Canada, UK, Australia, New Zealand and the Nordics in 2027.

BBC Studios’ collaboration with Jazwares has been extended for HugMees and Squishmallows in North America, with the addition of BumBumz plush this year, and global expansion across Australia, Latin America, and the UK.

In addition, partnerships for North America have been renewed with Spin Master, JAKKS Pacific and Sakar International.

“With over 45 billion minutes viewed and holding the No. 1 most-streamed title in the US for two years running, Bluey’s impact is undeniable – but for us, the screen is just the starting point,” said Suzy Lee Raia, EVP of Global Consumer Products at BBC Studios.

“Every partnership and experience we build is designed to create the kind of moments the episodes themselves deliver, ones that fans anticipate, gather around, share, and come back to again and again.”

Stephen Davies, SVP, Global Licensing at BBC Studios, added: “For us, extending Bluey beyond the screen is about finding meaningful ways for families to step into the world they already love – building authentic shared moments that hold their meaning across generations.

“Whether it’s through a live experience, a game or a book, every touchpoint is designed to capture the same sense of play and connection that defines the series – meeting audiences wherever they are and giving them new ways to engage, together.”

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Hasbro partners with Nintendo for Legend of Zelda toys

“For decades, The Legend of Zelda franchise has captivated fans through its deep lore, unforgettable characters and enduring sense of discovery,” said Billy Lagor, President Toys and Board Games at Hasbro.

Vietnamese game design contest – Road to Essen – returns for its second edition

The winner will receive full sponsorship to showcase their game at SPIEL Essen 2027 in Germany.

First UK Gundam store opens in London

“The opening of our permanent Gundam Base Store in the UK represents the strength and heritage of the Gundam brand, as well as the wider growth of anime as a whole,” said Kazu Kojima, Commercial Director at Bandai Toy & Hobby UK.

LEGO and Paramount debut LEGO Icons SpongeBob SquarePants: Bikini Bottom building set

The 1,794 piece set includes Bikini Bottom’s most recognisable landmarks.

Jones Soda Co. celebrates 30th anniversary with latest Crayola collaboration

“This collaboration represents the type of authentic partnership we believe can create meaningful brand momentum,” said Scott Harvey, Chief Executive Officer of Jones Soda Co.

Olivia DeLorenzo joins Inventor Relations team at Mattel

Olivia will be working across Games and Fisher-Price/Preschool products.