Suzy Lee Raia

“Every partnership and experience we build is designed to create the kind of moments the episodes themselves deliver – ones that fans anticipate, gather around, share and come back to again and again,” said Suzy Lee Raia, EVP of Global Consumer Products at BBC Studios.

Suzy Lee Raia, EVP of Global Consumer Products at BBC Studios, said: “These new sets introduce even more characters, locations and playful moments that families know and love from the show, inviting children and parents to build and play together.”

“Bluey is the first IP to be developed into both LEGO 4+ and LEGO DUPLO ranges, which is a testament to the show’s cross-generational appeal,” said Suzy Lee Raia, SVP of Global Consumer Products at BBC Studios.