Bluey

“Every partnership and experience we build is designed to create the kind of moments the episodes themselves deliver – ones that fans anticipate, gather around, share and come back to again and again,” said Suzy Lee Raia, EVP of Global Consumer Products at BBC Studios.

“These adorable collectibles are a fun way for fans of all ages to keep and share their favourite characters and moments,” said Suzy Raia, EVP, Global Consumer Products at BBC Studios.

“We’re excited to keep raising the bar with best-in-class products and our brilliant partners who help Bluey inspire shared play on a truly global scale,” said Suzy Raia, EVP, Global Consumer Products at BBC Studios.

“When BBC Studios approached us about this partnership, it was a no-brainer,” said Isaac Larian, Founder and CEO of MGA Entertainment.

“Bluey is the first IP to be developed into both LEGO 4+ and LEGO DUPLO ranges, which is a testament to the show’s cross-generational appeal,” said Suzy Lee Raia, SVP of Global Consumer Products at BBC Studios.

“By bringing the beloved character Bluey into the digital world of LEGO play, children can now explore Bluey’s adventures through fun and engaging content,” said Emmet O’Neill, Chief Executive of StoryToys.

“We are excited to expand our partnership with TV Tokyo to bring the global hit series Bluey into more Japanese homes – and to work alongside our dedicated agency Phoenixx Inc. to introduce more consumer products locally,” said Sophia Spinelli, VP Brands & Marketing at BBC Studios Asia.

The multi-level Supermarket Playset spans three stories and four play areas.

“This collection is a must-have for Bluey fans and retailers,” said Simon Prest, Sales Director at Orchard Toys.

“It’s been a long time coming and we believe that this partnership is a match made in heaven for younger builders and families alike,” said Michaela Edgerley Stovicek, Head of Preschool at the LEGO Group.