Hasbro has teamed up with Studio Lambert and Netflix on a Monopoly competition series set to air next year.

12 contestants will be immersed in a life-size Monopoly Town Square where they’ll have the opportunity to earn money, buy properties, negotiate deals, and hopefully stay out of jail.

One by one, bankrupt players will be eliminated while others build their empire – until the one person left standing takes home a $2 million prize.

Monopoly’s executive producers include Gabriel Marano and Zachary Edwin of Hasbro Entertainment, as well as Studio Lambert’s Nia Yemoh, Tim Harcourt, Jack Burgess, Stephen Lambert, and Kim Murphy.

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Netflix has named Moose Toys the master toy partner for Charlie vs. the Chocolate Factory and Young MacDonald.

Charlie vs. the Chocolate Factory is an animated film releasing in 2027 from Taika Waititi, while Young MacDonald is a pre-school show inspired by the nursery rhyme that follows six-year-old Mac, the grandson of Old MacDonald.

“This is a meaningful next step in our relationship with Netflix as we continue to develop a dynamic portfolio of entertainment-driven brands,” said Ronnie Frankowski, CEO at Moose Toys.

“Both Young MacDonald and Charlie vs. the Chocolate Factory offer immersive storytelling and playful worlds that are ideal for the kind of surprising, innovative toys Moose is known for. We see a tremendous opportunity to create products that connect with kids in fresh and meaningful ways.”

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Netflix has teamed up with Asmodee to adapt its Ticket to Ride board game for film and TV.

The first project developed under the agreement will be a feature film written by Ben Mekler and Chris Amick. Producers include Darren Kyman for Asmodee, Eric Tannenbaum and Kim Tannenbaum for The Tannenbaum Company, and Jonathan Levine and Gillian Bohrer for Megamix.

The deal encompasses scripted and unscripted projects across feature film, television series and additional formats.
“Just when I thought life couldn’t get more exciting, Ticket to Ride is teaming up with Netflix,” said Alan R. Moon, creator of the game.

“I can’t wait to help bring these exciting projects to the millions of fans of the game.”

The news follows Asmodee’s recent deal with Netflix on CATAN content.

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Mattel has detailed a year-long Barbie celebration to mark the 25th anniversary of Barbie in the Nutcracker – the special that marked Barbie’s animated debut.

Barbie in the Nutcracker  returns in an all-new animated special that will be on Netflix later this year, accompanied by a new line of related toys. In addition, Mattel Press will release Barbie: The Nutcracker, a jacketed hardcover picture book retelling of the story in September.

Additional Nutcracker consumer products will include collaborations with Loungefly, Brown Girl Jane, Funko, Hallmark, Glamlite, Just Play, Townley, Centric Brands, Alex + Ani, Tutu Du Monde and Crayola.

“This anniversary is an opportunity to honour where Barbie’s animated storytelling began – and to invite a new generation to experience these worlds in their own way,” said Nathan Baynard, Vice President, Head of Barbie at Mattel.

“Barbie in the Nutcracker has always been about imagination in motion, and this new chapter opens that world again through reimagined content, inspired products, and experiences that encourage discovery and play.”

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Mattel has partnered with Netflix to launch a Bridgerton Polly Pocket playset.

Polly Pocket: Bridgerton featuring characters and scenes from Season 4, including Benedict and Sophie in their Masquerade attire, as well as Queen Charlotte, Penelope and Colin.

“Bridgerton has evolved from a record-breaking series into a global franchise that continues to capture the hearts of fans around the world,” said Magno Herran, VP of Global Brand and Partner Marketing at Netflix.

“This season, we’ve partnered with best-in-class brands to bring the romance, style, and fairytale spirit of Season 4 into the real world. From fashion and beauty to food and immersive experiences, these inspired-by collaborations give fans new ways to step into the world of Bridgerton as we count down to Part 2.”

The Bridgerton x Polly Pocket compact is available on MattelCreations.com for pre-sale now.

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LEGO has teamed up with Netflix to launch KPop Demon Hunters sets.

The first LEGO KPop Demon Hunters set will launch this summer, focused on ‘the beloved, supernatural creature from the movie’, likely Derpy.

Additional sets will land in 2027.

“We are beyond the (hon)moon about this new collaboration!” said Lena Dixen, SVP, Product Group, Core Businesses at the LEGO Group.

“KPop Demon Hunters and LEGO fans will finally get to combine their passions and immerse themselves in the world of KPop Demon Hunters through LEGO building. The movie has taken the entire world by storm, and we just couldn’t wait to work with Netflix on this one. We hope fans will be as excited about the sets as we are!”

Marian Lee, Chief Marketing Officer at Netflix, added: “As KPop Demon Hunters continues to break records both on and off screen, we’re delighted to continue expanding this world IRL and partner with the LEGO Group for a brand new collection of beautifully designed and authentically-detailed sets – FOR THE FANS!”

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Alpana, KPop Demon Hunters has connected with fans in a big way. What is it about the brand that you feel has resonated so strongly?
KPop Demon Hunters is our most popular film of all time, and it’s easy to see why. It’s visually stunning, action-packed and taps into universal themes that cut across generations and borders: love, friendship, community, loneliness, grief, figuring out who you are and where you belong. The story, the humour and the relationships are instantly relatable, whether you’re discovering the film for the first time, or watching along for the 100th time.

There’s also a real accessibility to animation that helps it travel across age groups and countries, and Korean pop culture has never been more global than it is today. According to Bunjang, since the release of KPop Demon Hunters, there’s been a 78% surge in cross‑border purchases for K‑pop consumer products, which underlines just how global and connected this fandom is.

Tying it all together is the music. The songs have taken on a life of their own, driving – and selling out – sing‑alongs, fan covers and dance routines, including Novak Djokovic!

Not every popular movie becomes a ‘brand’. How soon did it become clear there was big potential here?
We saw very quickly that the film was taking on a life of its own: in just over 90 days it had over 325 million views worldwide. At the same time, the soundtrack reached #1 album on Billboard’s 200 Albums chart and has been streamed 8.3 billion times globally. The film’s single “Golden” became the longest-running #1 hit by a girl group on the Billboard Hot 100 in the 21st century.

Add to that the fact that all five main characters were the top five most searched for Halloween costumes this year – you start to feel that you’re not just looking at a hit film, but a true cultural phenomenon.

And how important has speed-to-market been in your collaborations with the likes of Hasbro, Mattel and Funko?
Speed‑to‑market is of course important, because when fans fall in love with a world and its characters, they want ways to bring that into their everyday lives as soon as possible. At the same time, KPop Demon Hunters is beloved, so we have to be thoughtful and treat it with respect.

Netflix approached licensing partners and retailers 24 months ahead of the film’s release, and while there was interest, it was soft at the time. Original IP tends to be a more attractive bet for licensees and retailers, but when you get lightning in a bottle like KPop Demon Hunters that resonates with so many key audiences, the sky’s the limit!

For the toys category specifically, it’s a complex process – from product design to it being on the shelves – that takes time. Within that reality, we’ve moved as fast as possible and importantly, with the right partners and this first-of-its-kind collaboration with Mattel and Hasbro means fans can finally get their hands on the best dolls, games, and merchandise they’ve been not-so-subtly demanding on every social platform known to humanity.

It’s exciting to see the eagerness from partners around the world, and we’re working with them to bring a variety of products to market as quickly as possible.

This year will see the brand land in toys in a big way. Why do you feel the brand is an especially good fit for toys and games?
You have this instantly iconic trio in HUNTR/X, each with a clear personality, visual identity and role in the group, set inside a rich, supernatural world packed with concerts, costumes, demons and big set‑piece battles. It’s clearly a great fit – there is so much potential and lots to work with.

Fans don’t just want to watch it, they want to live it. Our partnerships with Mattel and Hasbro will introduce a full portfolio of toys, action figures, collectibles, feature plush, games, role‑play products and much more that they can engage with and like the film, come back to time and time again.

Last question! Do you feel the Saja Boys and the wider cast of characters have just as much potential to go down a storm in toys as HUNTR/X?
You’ll have to just wait and see! But what I can tell you is that Derpy is already making quite the name for himself!

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Moose Toys has teamed up with Netflix and Tomorrow Studios for a One Piece collection spanning action figures, collectibles and plush.

The line will launch in January 2026, with a full rollout at retailers in March 2026.

“We’re making our mark in this ultra-hot series,” said Joe Smith, Vice President of Global Marketing for Licensed Brands at Moose Toys.

“Every toy in this line represents a love letter to the fans. We’ve paid attention to the authentic details, giving them different ways to experience their favourite One Piece pirates. Whether you’re a kid and this is your first time discovering One Piece, or if you’re an OG fan of the original series, there is something for everyone, from action figures to higher-end items, and everything in between.”

Highlights include action figures, including 2” Mini Action Figures, 6” Adventure Series Action Figures with accessories, and 12” Action Figures. The full line-up features Captain Monkey D. Luffy, crew members Roronoa Zoro, Nami and Sanji, as well as new season two characters like Tony Tony Chopper and the villainous Wapol.

In plush, there’s premium 8″ plush versions of Monkey D. Luffy, Nami, Zoro, Laboon, Tony Tony Chopper, Transponder Snail and more – as well as a special 11” premium Tony Tony Chopper plush.

Moose is also launching a plush version of Tony Tony Chopper’s hat and a Going Merry Collector Ship that comes with a two-inch Monkey D. Luffy mini action figure.

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Jazwares has partnered with Netflix for a line of KPop Demon Hunters Squishmallows and BumBumz.

Arriving in 2026, the line includes a 12″ Derpy Squishmallows and 8″ Sussie Squishmallows, as well as plush based on the film’s heroes, villains and sidekicks.

KPop Demon Hunters Squishmallows will be available worldwide, and other Jazwares plush brands will be available in the US, Canada, Latin America, EMEA, Australia and New Zealand.

“KPop Demon Hunters has taken the world by storm and we’re putting fans at the center of the action,” said Jeremy Padawer, Chief Brand Officer at Jazwares.

“An epic and comprehensive line of plush, including our global phenomenon Squishmallows, lets kids and collectors step into the universe that’s buzzing across screens and social media. Being involved in fandoms such as KPop Demon Hunters reinforces our commitment to shaping products at the intersection of pop culture, collecting and play.”

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LEGO and Netflix have detailed a Stranger Things: The Creel House set.

The 2,593-piece set features a detailed façade and open-back design, revealing seven rooms steeped in lore: including Alice and Henry’s bedrooms, the haunted upstairs hallway and Vecna’s Mind Lair. Also included are vehicles like Steve’s car, the WSQK radio station van, and Will’s bike.

The house can be displayed boarded up or unsealed, with a hidden mechanism that splits the exterior – making this the first-ever transforming LEGO house set.

On the minifigure front, the set comes with Eleven, Will, Mike, Lucas, Dustin, Holly, Steve, Nancy, Robin, Jonathan, Max, Mr. Whatsit and Vecna.

“We grew up obsessed with the LEGO brand, so seeing Stranger Things rebuilt in bricks is honestly surreal,” said Ross and Matt Duffer, creators of Stranger Things.

“With the show heading into its final chapter – and hitting the 10-year mark – bringing the Creel House to life this way feels like the perfect celebration of the world and the fans who made all of this possible.”

The LEGO Icons Stranger Things: The Creel House set will be available from January 4th 2026.

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