Jazwares named official worldwide plush licensee for FIFA World Cup 2026

FIFA has named Jazwares as the official worldwide plush licensee for next year’s FIFA World Cup 2026.

Jazwares’ offering will span plush items, wearables and novelties inspired by the tournament’s ‘energy and global unity’. Designs range from pieces honouring participating nations to plush versions of the competition mascots – Maple the Moose, Zayu the Jaguar and Clutch the Bald Eagle.

“The FIFA World Cup is more than a competition; it’s a stage where history is written and the world comes together,” said Sam Ferguson, Senior Vice President of Global Licensing at Jazwares.

“To see our creations become part of that story is an honour beyond measure. Partnering with FIFA enables us to do what we do best on the grandest stage imaginable: inspire joy, spark imagination, and create first-of-their-kind keepsakes that will live in the hearts and homes of fans everywhere. From the official mascot designs to celebrating the sport’s classic iconography, this collection is our tribute to the passion, pride, and unity that define the game.”

The official FIFA World Cup 2026 product collection from Jazwares will debut in June 2026.

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