Social-led marketplace Shout About! launches to “make it easier for consumers to find and buy toys”

Shout About! – a new social-led marketplace – has launched to help toy brands sell more product.

Founded by a senior team drawn from the toy, games and family entertainment industries, Shout About! gives toy brands a new way to get products seen, talked about and bought online using social content, creators and live shopping – without replacing existing retail or wholesale relationships.

“The toy industry is at a critical inflection point,” said Nic Jones, Co-Founder and Director of Shout About!

“Consumers are discovering toys socially, but brands are finding it harder than ever to reach them and convert that interest into sales. Shout About! has been built to solve that problem making it easier for consumers to find and buy toys, whilst simultaneously helping brands do what they ultimately need to do, which is to shift boxes.”

The platform is designed as a new route to market that sits alongside existing retail and distributor relationships, with faster payment terms to improve cash flow.

“Our team understands how the toy industry actually sells product, and we’ve built Shout About! to support that reality and not disrupt it for the sake of it,” added Jones.

Meetings can be requested in advance via Shout About! corporate channels or by contacting Nic directly at [email protected].

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