People of Play readies for POP into Spring Week

People of Play is celebrating the official launch of its website and interactive POP database with POP into Spring Week, a slate of digital networking, masterclasses and entertainment.

Taking place between March 1st and 5th, POP into Spring Week will be free for anyone with a Pro-level profile in the POP Database, a new searchable collection of people, companies and products from the toy, game and play industry.

“This spring event is just the beginning of what will be possible for the toy and game industry now that it is connected through a singular database,” said Mary Couzin, founder of People of Play.

“We are using this week to exemplify the type of connection that the database will make possible all the time. You can think of the People of Play database like LinkedIn, IMDB, Match.com and Wikipedia rolled into one–all for the toy and game industry.”

Each day of POP into Spring Week will be dedicated to a different aspect of the toy and game industry, including on-demand talks by experts who will also be available in live Zoom rooms for Q&As throughout the week.

Content will include:
● March 1st: Inventors: Pro, New and Student, featuring Rebecca Bleu and Nicholas Cravotta of Bluematter Games
● March 2nd: PR Marketers, Influencers and Media featuring Tracy Dudkiewicz of TAP Marketing, Erin O’Connor of Scientific Mommy and Brilliant PR & Marketing
● March 3rd: Retailers, Distributors, and Reps featuring Richard Derr of Learning Express and Steve Starobinsky of Kid@Heart
● March 4th: Suppliers featuring Matt Nuccio of Design Edge, Bob Witkin of York Jersey Underwriters and Gary Rudell of Total Biz Fulfillment,
● March 5th: Licensing & Industry Overview featuring Steph Wissink of Jefferies, Gerrick Johnson of BMO Capital Markets and Reyne Rice of ToyTrends.

—-

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Hasbro teams with tonies for ‘Learn with Peppa’ Tonie

The Learn with Peppa Tonie explores five key areas of learning: the natural world, emotions, community, creativity and the body.

Hasbro strikes deal with Playmates to produce and distribute Power Rangers toys

“We are honoured to work with Hasbro on the reimagination of this iconic franchise’s toy line for long-time fans and a new generation of children,” said Karl Aaronian, Playmates’ SVP of Marketing.

Moose Toys debuts Despicable Me collection, including ‘Ultimate Fart Blaster’

“There are a number of ‘firsts’ in this new line that are sure to amuse and entertain fans of all ages,” said Joe Smith, vice president of global and U.S. marketing, licensed brands, Moose Toys.

WildBrain CPLG details Playmobil collabs with Zara, Lyle & Scott and more

“These new collaborations demonstrate the brand’s longstanding reputation for quality and creativity,” said Meike de Vaere, VP Partnerships & Business Development at WildBrain CPLG.

Kids Industries launches suite of services aimed at helping brands “unravel the mysteries of fandom”

“For brands seeking to unravel the mysteries of fandom and unlock unprecedented growth opportunities, this promises to be a game-changer,” said Gary Pope, CEO at KI.

WiT details 2024 WiT Foundation Scholarship

“This program advances WiT’s commitment to foster an industry culture where every woman can thrive,” said Angelina Castro and Kristin Lecour, WiT Scholarship Co-Chairs.