Asmodee acquires Azul publisher Plan B Games

Posted on 11th March 2021 By Billy Langsworthy

Asmodee has acquired Plan B Games, the publishing group behind tabletop hits like Azul and Century: Spice Road.

Founded in 2016 by Sophie Gravel, the group operates four publishers: Next Move, Plan B Games, Pretzel Games and Eggertspiele. The group’s output includes acclaimed games like Azul, Camel Up, Century: Spice Road and Great Western Trail.

“I am delighted to see the Plan B Games family become part of the great Asmodee team,” said founder Sophie Gravel.

“Their tremendous network will offer our collections a broader distribution base as well as a bigger community of players worldwide. We will continue to strive to publish games with the same care and attention to detail that has always been our driving force. Our goal remains the same: to offer unforgettable playing experiences, both through the depth of our gameplay and premium-quality materials.”

Stéphane Carville, CEO of the Asmodee Group, added: “The Plan B group has demonstrated, year after year, its creativity and sense of aesthetics in creating highly successful games such as Azul, which will naturally find its place among our pillar brands alongside the likes of Catan and Ticket to Ride.

“We are very pleased that Sophie Gravel and her teams, with whom we have developed a close partnership through the years, will be joining our group and participating in the development of our games catalogue.”

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