Brunel University London looks for toy firms to set industry challenge for students

“Expanding the world of Wicked has been an extraordinary journey,” said Rafa Macias, Global CPG Commercial Officer, Universal Products & Experiences.

“We’re excited to move forward under a banner that celebrates the full spectrum of our industry and the people who shape it,” said Executive Director John Stacy.

“The enthusiasm surrounding our Women Innovators of Play program has been truly inspiring,” said Kim Boyd, President of Licensing & Entertainment at Hasbro.

The 2026 event will take place during London Toy Fair on the evening of Wednesday, January 21st at 116 Pall Mall, a magnificent Georgian building in the heart of London.

“This partnership will bring something fresh to Sanrio’s portfolio and aligns perfectly with our creative ethos,” said Gary Wadhwani, Co-Founder and Director of Craft Buddy.

The Zsiga x Care Bears range merges ‘Zsiga’s signature cheeky personality’ with the Care Bears across 12 figures.