Tara Duncan Tonie to launch later this year

Posted on 5th June 2023 By Billy Langsworthy

Tara Duncan, Tonie, Laurent Taieb

Princess Sam Consumer Products has teamed up with tonies for a Tara Duncan Tonie.

Based on the recent TV series inspired by Sophie Audouin-Mamikonian’s bestselling books, the Tara Duncan Tonie is coming to France, Belgium, Monaco, Luxembourg, Switzerland first, where it will appear at a wide range of retailers from Fall of this year.

“The Toniebox is ideal for the fun, excitement and fantasy that has made so many youngsters fans of the show and its delightful characters,” said Laurent Taieb, Head of Licensing for the Princess Sam Consumer Products division.

“We are enormously excited to be bringing Tara Duncan to this major toy brand in this major market. This is an important early deal in what we are sure will be a fast-growing licensing campaign as Tara Duncan continues to engage more and more children all over the world.”

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

Laurent Taieb Tara Duncan Tonie

More Recent News

Jazwares, SquishPillows, Laura Zebersky

Jazwares launches SquishPillows

“When we learned so many were already using their Squishmallows as pillows, we knew we had to dream up and disrupt the home goods category by developing a branded pillow unlike any other,” said Laura Zebersky, President and Chief Commercial Officer, Jazwares.

Mattel, Brad Lightcap, OpenAI, Josh Silverman

OpenAI partnership will “solidify our leadership in innovation”, says Mattel

Mattel and Open IP are embarking on a strategic collaboration to support AI-powered products and experiences based on Mattel’s brands.

Circana, Frédérique Tutt

Europeans prioritising purchases that offer “mini moments of bliss”, says Circana’s Eat Play Love report

“Brands that win in 2025 are those that understand this new consumer mindset – practical yet emotional, cautious yet indulgent,” said Anne Haine, European Head of Consumer Packaged Goods at Circana.

Toyish Labs, Timothy Goodman, Clixo, Assaf Eshet

Toyish Labs teams with artist Timothy Goodman for new Clixo pack

“We are thrilled to work with Timothy on this new pack and incorporate his fun and unique graphic style into Clixo,” said Assaf Eshet, Founder of Toyish Labs and creator of Clixo.

Asmodee, Zombicide IP, Thomas Kœgler

Asmodee acquires Zombicide

“We are proud the iconic Zombicide IP further strengthens our tabletop games portfolio and allows us to reinforce our presence in key geographies,” said Thomas Kœgler, CEO of Asmodee.

Lego, Josh Simon

LEGO debuts One Piece sets

“Bringing the Straw Hat Pirates in LEGO brick form to fans worldwide has been a dream assignment”, said Yi-Chien Cheng, Associate Design Lead on LEGO One Piece.

Upcoming Events

View all events
Stay up to date with the latest news, interviews and opinions with our weekly newsletter
Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.