Basic Fun! acquires K’Nex

Posted on 13th February 2018 By Billy Langsworthy

Basic Fun! has acquired the Pennsylvania-based construction toy company K’Nex.

The firm plans to continue to manufacture K’Nex rods and connectors at an eco-friendly manufacturing facility in Pennsylvania under a long-term agreement with The Rodon Group and will continue to operate the K’NEX office and distribution centre in Hatfield, PA.

“We are very pleased to be adding this incredible iconic toy brand into our platform,” said Jay Foreman, CEO of Basic Fun!

“The K’Nex story is a great American toy story in every way – from its inception as a toy invention, to its unique manufacturing profile, to being recognised by consumers and the trade as a distinctive construction platform in one of the most challenging categories in the toy industry.”

Michael Araten, current CEO of K’NEX, added: “K’Nex was invented by Joel Glickman, one of the company’s founders, and our family has been operating this business for over 25 years.

“It’s time for us to connect this wonderful brand and its innovative product line with new owners whom we expect will take K’Nex to new heights over the next 25 years. We are proud to have built an iconic brand that has inspired creativity in millions of children, young and old, all over the world.”

Both Basic Fun! and K’NEX will be showcasing their 2018 product lines at the North American International Toy Fair this week, and the companies’ products will come together under one roof in subsequent shows later in the year.

More Recent News

Hasbro teams with tonies for ‘Learn with Peppa’ Tonie

The Learn with Peppa Tonie explores five key areas of learning: the natural world, emotions, community, creativity and the body.

Hasbro strikes deal with Playmates to produce and distribute Power Rangers toys

“We are honoured to work with Hasbro on the reimagination of this iconic franchise’s toy line for long-time fans and a new generation of children,” said Karl Aaronian, Playmates’ SVP of Marketing.

Moose Toys debuts Despicable Me collection, including ‘Ultimate Fart Blaster’

“There are a number of ‘firsts’ in this new line that are sure to amuse and entertain fans of all ages,” said Joe Smith, vice president of global and U.S. marketing, licensed brands, Moose Toys.

WildBrain CPLG details Playmobil collabs with Zara, Lyle & Scott and more

“These new collaborations demonstrate the brand’s longstanding reputation for quality and creativity,” said Meike de Vaere, VP Partnerships & Business Development at WildBrain CPLG.

Kids Industries launches suite of services aimed at helping brands “unravel the mysteries of fandom”

“For brands seeking to unravel the mysteries of fandom and unlock unprecedented growth opportunities, this promises to be a game-changer,” said Gary Pope, CEO at KI.

WiT details 2024 WiT Foundation Scholarship

“This program advances WiT’s commitment to foster an industry culture where every woman can thrive,” said Angelina Castro and Kristin Lecour, WiT Scholarship Co-Chairs.