WowWee debuts toy range based on Baby Shark craze

“It’s designed to engage today’s kids in a whole new way, and we’re proud to lead the charge,” said Julie Gwaltney, VP of Toys at TOMY International.

“As we broaden our content portfolio, we’re partnering with leaders in the industry to tell original, engaging stories, while also leveraging our established catalogue of IP,” said Jennifer Dodge, President of Spin Master Entertainment.

“Pembe creates a space to celebrate kindness and belonging – we’re proud to bring that spirit to life with toys that reflect the joy of self expression and inclusivity,” said Rainbow Designs MD Anthony Temple.

This version of the popular game features symbols, objects and characters from The Lord of the Rings.

The designs feature characters from the brand’s Baby Collectibles series.

“Bringing the Barbie brand into the Playmobil world builds on values we both share and marks the next step in our partnership with Mattel,” said Playmobil CEO Bahri Kurter.