Relatable welcomes Will Ochoa as Director of International Sales

Relatable has appointed Will Ochoa as Director of International Sales.

In the role, Ochoa will focus on scaling Relatable’s presence in priority global markets, shaping go-to-market strategies, and collaborating closely with regional teams and partners to support international product rollouts.

“Relatable’s growth has been nothing short of incredible, evolving from a viral game into a global force across multiple categories,” said Ochoa.

“I’m incredibly excited to help bring this momentum to new regions and retail channels. My focus will be on building strategic partnerships, deepening relationships with our distributors and retailers, and unlocking new market opportunities as we continue expanding our international footprint.”

Ochoa previously served as Chief Commercial Officer at Toikido and General Manager at Zuru Toys.

Ben Kaplan, Co-Founder and Partner of Relatable, added: “Will has a great understanding of the international landscape and brings a strong balance of experience and entrepreneurial energy to the role.

“He’s a fantastic addition to the team as we work toward our next phase of global growth.”

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