Asmodee acquires Cthulhu: Death May Die
Asmodee has acquired the Cthulhu: Death May Die IP and games line.
Created by Eric M. Lang and Rob Daviau, and previously published by CMON, Cthulhu: Death May Die is a cooperative board game range released in 2019, born from a successful crowdfunding campaign. The series has since expanded through multiple editions and scenarios.
“Cthulhu: Death May Die is a strong brand with exciting development potential,” said Asmodee CEO Thomas Kœgler.
“Our newly created crowdfunding team, led by David Preti, is excited to oversee the fulfilment of the 2025 crowdfunding campaign of Cthulhu: Death May Die – Forbidden Reaches, which has generated great anticipation among players. As our second bolt-on acquisition since our listing on Nasdaq Stockholm, it is fully aligned with our value-accretive M&A strategy.”
–
To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here
More Recent News
LEGO and Netflix team up for Stranger Things: The Creel House set
This is the first-ever transforming LEGO house set, allowing fans to portray the Creel House in its various states.
LEGO readies FIFA World Cup 2026 Trophy set
“Collaborating with the FIFA World Cup 2026 presents an incredible opportunity to honour the world’s most iconic tournament and the global passion it ignites,” said Julia Goldin, Chief Product & Marketing Officer at the LEGO Group.
Thrilljoy readies Where the Wild Things Are PIX! figures
“Fans have such a deep emotional connection to this world and we wanted to honor that sense of adventure, mischief and magic,” said Thrilljoy’s Brian Mariotti.
Zuru to launch FIFA World Cup 2026 Ballers in January
“The partnership with FIFA reinforces Zuru’s commitment to delivering innovation and excitement through licensing”, said Aneisha Vieira, Head of Licensing and Partnerships at Zuru.
Zuru’s new London offices and showroom hailed “a major step” for the company
“London is a powerhouse of innovation and talent, and opening this showroom puts us right at the centre of it,” said Nick Mowbray, Founder and CEO of Zuru Group.
Jumbo launches Hitster pop-up experiences in London and Manchester
“The Hitster range has performed extremely well since the launch of Hitster Original in 2023,” said Colleen Rea, Marketing Manager at Jumbo Galt.
Popular Articles
David Albert of schleich North America on design, US growth and the company's 90th anniversary
It’s a kind of magic: Moose Toys stalwart Ross Monks talks Scruff-a-Luvs, creativity and tricks of the trade
Fugglers creator Louise McGettrick on how an eBay listing for a bag of false teeth inspired her line of plush monsters
Zuru's new London offices and showroom hailed "a major step" for the company
Pudgy Penguins figurines to launch from schleich in 2026
Upcoming Events
-
- 31st January 2025
- Spielwarenmesse, Nuremberg
International Game Inventors Convention
-
- 20th - 22nd May 2025
- Mandalay Bay Convention Center, Las Vegas
Las Vegas Licensing Expo
-
- 24th - 26th June 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Festival
-
- Tuesday, June 24th, 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Awards
-
- Wednesday, June 25th, 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Conference
-
- Thursday, June 26th, 2025
- Stamford Bridge Stadium, Chelsea, London
Mojo Pitch
-
- 7th - 9th October 2025
- Excel London
Brand Licensing Europe
