Asmodee becomes exclusive tabletop games category manager to Middle-earth Enterprises

Middle-earth Enterprises and Asmodee have entered into a strategic agreement that sees Asmodee become its exclusive tabletop games category manager.

Asmodee will oversee the strategy, in close collaboration with Middle-earth, and lead development of the tabletop range. The goal is to provide Middle-earth fans with the ‘best tabletop gaming experience through a coherent portfolio across all genres’, while growing Middle-earth Enterprises’ footprint in the industry.

Existing licensing agreements between tabletop game publishers and MEE will continue in their current form.

“Becoming the exclusive category manager for such iconic works is an exciting milestone and a testament to 25 years of a successful relationship with Middle-earth Enterprises” said Thomas Koegler, CEO of Asmodee.

“Our teams share a passion for connecting people, creating memorable experiences and immersive storytelling that have resonated with fans around the world. We’re looking forward to ensuring that high-quality, innovative tabletop games set in Middle-earth, whether coming from our studios or external publishers to asmodee, continue to meet and exceed fan expectations. This also speaks to our broader commitment to maximizing strategic collaborations with IP owners to develop worlds that inspire players.”

Lee Guinchard, CEO of Middle-earth Enterprises, added: “We’re excited to have Asmodee looking after our portfolio for tabletop games.

“With its unique combination of games creation, publishing and distribution capabilities, asmodee has defined modern tabletop games for the past 30 years. This is an exciting new chapter in our long-standing relationship with asmodee. We believe they are the best placed company to help make such an incredible world as Middle-earth, thrive.”

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