This is the first-ever transforming LEGO house set, allowing fans to portray the Creel House in its various states.

“Collaborating with the FIFA World Cup 2026 presents an incredible opportunity to honour the world’s most iconic tournament and the global passion it ignites,” said Julia Goldin, Chief Product & Marketing Officer at the LEGO Group.

“Fans have such a deep emotional connection to this world and we wanted to honor that sense of adventure, mischief and magic,” said Thrilljoy’s Brian Mariotti.

“The partnership with FIFA reinforces Zuru’s commitment to delivering innovation and excitement through licensing”, said Aneisha Vieira, Head of Licensing and Partnerships at Zuru.

“London is a powerhouse of innovation and talent, and opening this showroom puts us right at the centre of it,” said Nick Mowbray, Founder and CEO of Zuru Group.

“The Hitster range has performed extremely well since the launch of Hitster Original in 2023,” said Colleen Rea, Marketing Manager at Jumbo Galt.

“For Playmobil, entering the world of football is an important building block in our strategic development,” said Playmobil board member Bahri Kurter.

“This partnership with Pudgy Penguins blends our legacy of quality and storytelling with a brand that’s redefining digital engagement,” said David Albert, President of schleich North America.

“Research shows that more than 90% of schleich’s figurines are never thrown away”: In conversation with David Albert, President of schleich North America.

“We are proud to add CGE to our growing list of partners,” said Flavien Loisier, CEO of Hachette Boardgames UK.