Hasbro and Netflix bring NERF and One Piece together for new collection

The NERF One Piece Going Merry Blaster comes with a clip-on holster, hammer priming and eight NERF Elite foam darts.

Wow! Stuff bolsters Puppetronics line with Palm Puppetronics

“It was important not to compromise on innovation even at this price point,” said Product Development Director Kenny McAndrew.

LEGO debuts first wave of Pokémon sets

“As a lifelong Pokémon fan, it’s been an incredible honour to help bring these Pokémon to life in LEGO brick form for the first time,” said Siddharth Muthyala, Design Director on LEGO Pokémon.

Social-led marketplace Shout About! launches to “make it easier for consumers to find and buy toys”

Shout About! looks to give toy brands a new way to get products seen, talked about and bought online using social content, creators and live shopping.

TOMY teams with Nintendo for Super Mario Toomies collection

“Partnering with Nintendo allows us to take the timeless creativity of the Mushroom Kingdom and reimagine it through Toomies’ playful preschool lens,” said Morgan Weyl, MD of Licensing & Global Development at TOMY.

Basic Fun! debuts Harry Potter x Care Bears collection

“We are beyond excited to connect the worlds of Care-A-Lot and Hogwarts for an enchanting crossover that’s rich in character details and filled with heart,” said Lisa Doiron, Vice President of Global Brand Marketing at Basic Fun!

Student Design Seminar returns to London Toy Fair

The British Toy & Hobby Association has partnered with Mojo Nation to curate sessions aimed at inspiring university design students and nurturing the next wave of toy and game innovators.

Craft Buddy reflects on banner year of growth and award-wins

“With a strong product pipeline, new licensing partners and optimum operational capability, we’re welcoming 2026 with sparkling positivity,” said Gary Wadhwani, Co-Founder of Craft Buddy.

LEGO readies LEGO SMART Play – an interactive platform boasting sensors, miniature speakers, lights and more

“We truly believe we are setting a new standard for interactive, imaginative experiences,” said Tom Donaldson, Senior Vice President & Head of Creative Play Lab at the LEGO Group.

One week left to book your ticket to the 2026 UK Toy Inventors’ Dinner

The 41st annual UK Toy Inventors’ Dinner will take place on the evening of Wednesday, January 21st at 116 Pall Mall.

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