Pablo Clark discusses the six-year development journey behind the game design – and art – of The Old King’s Crown
“Don’t rush, don’t skip, don’t use AI”: Pablo Clark on the game’s origins – and his advice for new designers.
The Lumistella Company’s Christa Pitts and Chanda A. Bell on the story behind The Elf on the Shelf – and what’s next for the Santaverse
“We had no money, no experience, no connections and no one that believed in us – yet we did it anyway!”: In conversation with The Lumistella Company’s Christa Pitts and Chanda A. Bell.
Flip 7 gets a Grinch edition
This version of the popular press-your-luck card game is a Walmart exclusive.
Jazwares signs as global master toy partner for Miraculous
“We couldn’t be more excited to bring our distinctive design innovation and fan-first approach to Miraculous,” said Judd Karofsky, Jazwares’ Executive Vice President of Licensing.
Without a Clue: What does this extraordinary letter to Cluedo’s inventor tell us about the early days of the game?
We look at a letter sent to Cluedo inventor Anthony Pratt regarding sales – and rejecting his next idea…
Construction and collectibles help UK toy market grow to £3.9bn, reports Circana
“After a strong year of growth in 2025 and more to come in these final weeks, we’re heading towards 2026 with real momentum,” said Melissa Symonds, UK Toys Director at Circana.
Toy Retailers Association details DreamToys list of top toys for Christmas 2025
“This year’s DreamToys list offers an exciting and diverse range of toys and games designed to spark imagination and fuel creativity,” said Paul Reader, Chairman of the DreamToys Selection Panel at the Toy Retailers Association.
Asmodee and Unexpected Games to launch Cozy Stickerville in 2026
“One of my core philosophies of this game is personalising – there’s no wrong way to play,” said designer Cory Konieczka.
TOTY Awards 2026 finalists revealed
“Each TOTY finalist is a testament to the creativity that defines the toy industry, which is always innovating to create products that spark joy, learning and social connections through play,” said Greg Ahearn, President & CEO of The Toy Association.
“This isn’t a meme, it’s a movement”: Invisible Narratives’ Adam Goodman and Global Merchandising Services’ Lisa Streff on the rise and rise of Skibidi Toilet
“It’s unfiltered creativity”: Invisible Narratives CEO Adam Goodman and Lisa Streff, Global’s SVP of Licensing & Brand Development for North America, discuss the unique appeal of Skibidi Toilet.






