“This is a phenomenal opportunity for everyone involved in brand licensing to hear how one of the biggest toy brands in the world crafts the revival of a much-loved heritage brand like Masters of the Universe,” said Ella Haynes, BLE event director.

A celebration of the industry’s design and inventor talent, among the winners this year are Seven Towns, The Op Games’ Tony Serebriany and Smart Toys and Games.

Regan Deason – Project Manager and Producer at Goliath – on bringing iconic video game brand The Sims to the tabletop.

“We don’t just ship games – we champion them,” said Rob Trounce, Trade Marketing Manager at Zatu.

“This is a tremendous opportunity for us to compete on the same level as the biggest toy companies globally,” said John Huiberts, Troy Companies group CEO.

“I realised early on that HAL was going to be pretty fun to play”: Game designer Phil Walker-Harding takes us inside development of Maestro Media’s 2001: A Space Odyssey: The Board Game.

“We are looking forward to creating thoughtful and intentional products based on the channel’s most viewed videos,” said Katy Roshannon, Senior Director of Brand Marketing at Bonkers Toys.

To start a song or activity, kids can press the heart gem, lay the DJ Furby on its back and lift its head.

All in One Products’ Danny Kishon discusses collaborating with inventors Gil Druckman and Danny Hershkovitz to get their Magic Rabbit Hat game to John Adams and others around the world.

“When we learned so many were already using their Squishmallows as pillows, we knew we had to dream up and disrupt the home goods category by developing a branded pillow unlike any other,” said Laura Zebersky, President and Chief Commercial Officer, Jazwares.