“Fans care about detail, so we care about detail”: Oliver Chang and Gurdeep Bains discuss development of YuMe Toys’ latest Stranger Things capsules
YuMe’s Global Creative Director Gurdeep Bains and Senior Art Director Oliver Chang talk poses, puzzles and pushing the boat out for this latest set of Stranger Things capsules.
Funko launches KPop Demon Hunters POP! figures
“At Funko, we love celebrating stories that ignite passion in fans, and this is a perfect example,” said Andy Oddie, Chief Commercial Officer at Funko.
Mattel partners with Martin Aquatic, American Resort Management and I-dentity Group for Mattel Wonder Indoor Waterparks
“Mattel Wonder Indoor Waterparks will encompass many iconic Mattel brands that span generations of play, offering innovative water-based attractions and amenities in a dynamic new format for Mattel,” said Julie Freeland, VP Global Location Based Entertainment at Mattel.
Qubs brings Qubitunes to the UK
“It was fantastic when Qubitunes won the top start-up Toy award in Nuremberg and now we are bringing it to the UK market, we are very excited,” said Yusuf Beyaz, CEO of Qubs.
Pablo Clark discusses the six-year development journey behind the game design – and art – of The Old King’s Crown
“Don’t rush, don’t skip, don’t use AI”: Pablo Clark on the game’s origins – and his advice for new designers.
The Lumistella Company’s Christa Pitts and Chanda A. Bell on the story behind The Elf on the Shelf – and what’s next for the Santaverse
“We had no money, no experience, no connections and no one that believed in us – yet we did it anyway!”: In conversation with The Lumistella Company’s Christa Pitts and Chanda A. Bell.
Flip 7 gets a Grinch edition
This version of the popular press-your-luck card game is a Walmart exclusive.
Jazwares signs as global master toy partner for Miraculous
“We couldn’t be more excited to bring our distinctive design innovation and fan-first approach to Miraculous,” said Judd Karofsky, Jazwares’ Executive Vice President of Licensing.
Without a Clue: What does this extraordinary letter to Cluedo’s inventor tell us about the early days of the game?
We look at a letter sent to Cluedo inventor Anthony Pratt regarding sales – and rejecting his next idea…
Construction and collectibles help UK toy market grow to £3.9bn, reports Circana
“After a strong year of growth in 2025 and more to come in these final weeks, we’re heading towards 2026 with real momentum,” said Melissa Symonds, UK Toys Director at Circana.






