Helvetiq teams with Asmodee to bring Steffen Spiele titles to the US
“We see growing demand for elegant, small-format games, and Steffen Spiele fills that niche perfectly,” said Julien Sharp, Country Manager at Asmodee US.
From Crash Cats to Flying Squirrel Feeder Frenzy: How illustrator Bill Ledger creates great packaging
Meet Bill Ledger… The illustrator behind Snack-O-Saurus Rex, Pigs on Trampolines and more!
Ellie Dix, April Mitchell, Serena Fadlun and more among Inventor nominees for WiT’s Wonder Women Awards 2025
“The Wonder Women Awards is a reminder that our greatest strength lies in how we uplift and celebrate one another,” said Co-Chairs Nancy Molenda and Deirdre Cross.
“We’ve brought diecast thinking to bricks”: Craig Callum – Senior Design Manager for Hot Wheels – talks Mattel Brick Shop
Mattel’s Craig Callum discusses development of the Mattel Brick Shop Hot Wheels sets – and why his own car choices fuel his creativity.
Kids Industries study reveals 75% of families share fandoms
“Fandom isn’t just emotional anymore – it’s expressive, social and powerful,” said Gary Pope, CEO and Co-Founder of Kids Industries.
Herschel debuts limited-edition LEGO backpacks and accessories
The range spans four custom-designed LEGO prints.
Baseball Lifestyle 101 launches Monopoly apparel and accessories
The 21-piece collection merges ‘the spirit of Monopoly with the culture of baseball’.
“We’ve found a recipe for success with Marshmallow Madness,” says PlayMonster
“Marshmallow Madness was designed to take kids and families back to the basics of simple and screen-free gameplay,” said Jonathan Berkowitz, CEO of PlayMonster.
Asmodee hails success of CATAN: Connect the World initiative
“Seeing thousands of fans across continents celebrate, smile, and experience some friendly competition together was a proud moment for everyone at Asmodee,” said Phil Crawford, Brand Manager at Asmodee UK.
Spin Master details toy line for Dora
“Our new collection brings Dora’s spirit to today’s fans and families, sparking playtime exploration, encouraging learning new languages and celebrating Dora’s world of adventures,” said Doug Wadleigh, Spin Master’s President, Toys.







