Le Scorpion Masqué readies 1-vs-1 fighting game, Tag Team
“Tag Team promises that every fight is a new gaming experience,” said Manuel Sanchez, Head of Studio at Scorpion Masqué.
Playmobil to launch Monster High playsets
“This partnership is a key milestone in the evolution of our brand,” says Playmobil CEO Bahri Kurter.
Jazwares teams with Cloudco Entertainment for Care Bears collabs across Squishmallows, FigBands, BLDR sets and more
“Bringing Care Bears into our most loved product formats is a perfect way to spark excitement across generations and fandoms,” said Judd Karofsky, Executive Vice President at Jazwares.
Read the Licensing Expo edition of Brands Untapped Magazine online now
Download a digital copy now, or pick one up this week at the Vegas Licensing Expo.
Wilton Bradley joins Mojo Pitch 2025
“It’s been a great platform for us at Wilton Bradley to connect with talented inventors, and we’re excited to build on that momentum this year,” said Scott Eden, Product Director at Wilton Bradley.
Asmodee’s Birgitte Bülow on Brick Like This, revamping Hint and crafting ‘clever games’
With this first wave of LEGO games, we want to reach as broad an audience as possible”: Birgitte Bülow – CEO of Bezzerwizzer Studio and Dotted Games – on Asmodee’s new LEGO party game, Brick Like This.
Crayola joins Mojo Pitch 2025
“We can’t wait to reconnect with our amazing community of innovative, creative inventors – and we’re just as eager to meet some new faces!” said Joseph Moll, VP of Design, Innovation and Inventor Relations at Crayola.
Relatable details latest slate, including Emotional Support Pop-Tarts and QU!CK QU!CK QU!CK party game
The company has teamed up with Kellanova for a multi-year deal spanning brands including Pop-Tarts in 2025 and Cheez-Its in 2026.
Game designer Ellie Dix to discuss ‘Designing with your Dog – and Other Ideas’ at Play Creators Conference 2025
In the session, Ellie will share 20 different ways of generating new ideas.
“We want to bring the thrill back into collecting”: Brian Mariotti on ambitions for his new collectibles company, Thrilljoy
Brian Mariotti on fandom, collecting and what makes a brand attractive to Thrilljoy.